Panasonic strengthens its Lumix portfolio

 Offers outstanding mobility with ultra-high-speed AF and Fast Response with large live view finder
Delivers highest ever image quality with 20.3-megapixel Digital Live MOS Sensor
Equipped with advanced AI technology that detects animals in addition to humans

New Delhi

In a world where digital interaction has become the norm, Panasonic India today launched its all-new flagship Digital Single Lens Mirrorless camera, the LUMIX G9. An outstanding combination of high-quality video/image outputs, functionality and mobility, makes LUMIX G9 the best-in-class hybrid camera available in the market today. The camera delivers the highest-ever image quality in photo shooting by elevating color reproduction with its 20.3-megapixel Digital Live MOS Sensor, making it the ultimate companion for users looking for picture quality, high operating performance and video functions for filming, YouTube and still photography.

Commenting on the launch, Sandeep Sehgal, Business Chief, Imaging Business Group, Panasonic India & SAARC, said, ‘Our focus has always been to anticipate consumer needs and introduce products that are a blend of innovation, style, value and durability. Through this launch, we want to empower the new-age content creators, with not only the best in class features for still photography but also high quality videography. Today, content is king and we are here to provide photographers and videographers with a compact yet powerful companion to capture their creativity. Designed to disrupt the DSLM segment, we see a huge potential for Lumix G9 in India.”

Equipped with The Body I.S.(Image Stabilizer), Lumix G9 uses a 6.5-stop slower shutter speed, that helps users to stable handheld photography and videography, even in a low-light environment. The camera delivers an outstanding video performance with its HDR video recording, V-Log L recording and Waveform Monitor (WFM) feature, and enhanced functions of 4K 30p/25p 4:2:2 10-bit internal recording that ensure 64 times more color information in the videos, high precision, and silky-smooth 4K 60p recording. The high-speed, high-precision AF with DFD technology in Lumix G9 achieves AF speed of 0.04, making it a perfect companion for street, wedding, travel, landscape photographers, and photojournalists. Additionally, the Animal Detect feature in AF mode utilizes advanced AI technology, which allows users to detect animals in addition to humans in a focused frame and continues to track the subject even when it turns its back to the camera; making it an ideal best for wildlife photographers.  In addition, the G9 supports VFR (Variable Frame Rate) shooting (FHD 2-180 fps/4K 2-60 fps).

Talking about Lumix G9, Hardeep Singh Sarna, Product Head- Imaging Business Group, Panasonic India & SAARC, said, ‘’Photography has taken a new role in our lives today with the increase in social activities and digital content consumption. Designed for video bloggers, wedding videographers, and photographers, Lumix G9 offers class-leading image stabilization, 4K 60p recording and compact size for high mobility. Boasting features like integrated Wi-Fi and Bluetooth connectivity, fastest-in-class 20 fps (AFC) / 60 fps (AFS) and high-performance shutter, Lumix G9 aims to provide unparalleled creative freedom to users.”