Flipkart, India’s homegrown e-commerce marketplace, has partnered with GiveIndia, one of India’s largest and most trusted donation platforms, for DaanUtsav and GivingTuesday India – a one-of-a-kind online giving movement that encourages citizens to donate to causes they believe in and extend support to communities in need, including those that have been affected by the Covid-19 pandemic.
Flipkart’s commitment to give back to the community in pressing times is strengthened by its collaboration with GivingTuesday India and DaanUtsav. Starting from October 2, Flipkart will highlight many such causes on its platform, and encourage its employees, sellers, and consumers to make a positive impact through their contribution. The causes covered under GivingTuesday India and DaanUtsav 2020 include a wide spectrum of issues in areas such as Skill Development, Sustained Livelihood and Inclusion and Empowerment of Women.
As India gears up for the upcoming festive season, Flipkart is simplifying the process of donating by leveraging the power of technology to offer over 250 million of its users a seamless and convenient way to donate online for the benefit of the underserved. Millions of Flipkart customers will also be able to donate through SuperCoins, which is a seamless and easy way of donating through their loyalty currency. Giving back to communities has become more important than ever before, as millions of businesses and livelihoods have been severely impacted by the pandemic. As the current health crisis has laid emphasis on social inequality, Flipkart through its wide reach and accessibility, will enable stakeholders to come forward and contribute to rebuilding the communities that have been disrupted in these unprecedented times.