Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, has marked 20 years of excellence, innovation and unmatched rewards. Over the past two decades – the loyalty programme has continued to grow its membership base by offering value and rich, personalised experiences to its members around the world. The programme has continually invested to diversify its brand partnerships, and utilise innovative digital technology, so that it can offer its members across the globe with more ways to earn and enjoy rewards, conveniently and via new touchpoints.
The loyalty programme has 27 million members worldwide, of which, more than 32,000 are founding members who joined the programme in 2000 and are still active. In celebration of its 20th anniversary, Emirates Skywards is offering members double Tier Miles on any flight booked by 10 December, for travel until 31 March 2021, while founding members can earn double Tier Miles and double Skywards Miles on any flight booked by 10 December, for travel until 31 August 2021. Emirates Skywards members come from more than 180 countries, including: 3.5 million members in the United Kingdom, 2.7 million in the United States, 2 million in Australia, 1.9 million in India, and 1.9 million in the United Arab Emirates.