In an endeavor to highlight the importance of healthy eating habits during the festive season, Amway India, one of the country’s leading FMCG direct selling company, hosted unique activities as a build-up to Diwali. The company organized, ‘Festival Thali’, a special virtual cook along session for its direct retailer/ sellers and their customers across Maharashtra, Gujarat, Madhya Pradesh and Chhattisgarh with an aim to promote holistic nutrition and wellbeing while emphasizing on the benefits of a balanced diet.
The initiative received an overwhelming participation with over 2000 people who joined the popular Chef as he highlighted the art of integrating nutrition in one’s diet, even while enjoying festive delicacies to ensure optimum nutrition. As social distancing continues to be the norm, consumers are eyeing online platforms to come together and celebrate festivals. Leveraging on this emerging trend, Amway India is reiterating the importance of holistic wellbeing while fostering the spirit of community in a socially distant world.