After consolidating leadership in the water heater category in the country, A. O. Smith, in an effort to strengthen its presence in the water purifier segment has launched a technologically advanced and path breaking water purifier X7+ in the market. This futuristic, easy-to-use water purifier with patented side stream RO membrane, 8 stage purification and TDS Max technology can purify water with TDS level of upto 3000ppm, making it a unique offering to the consumers. This water purifier, coming with mineralizer technology, ensures that the consumer gets purified water from any source of water – municipal water, borewell or tanker water amongst other sources.
Commenting on the launch,Parag Kulkarni, Managing Director, A. O. Smith India, said: “We’ve been gaining the trust of consumers ever since we entered the water purifier category. Over the last few years, A.O. Smith has introduced many unique innovations in the Indian market. Furthermore, A.O.Smith has always been a premium brand offering technologically advanced solutions in both water heater and water purifier categories. Our latest innovation, the X7+, is unique as it can maintain purity levels irrespective of the source of water. This product stands as a testimony to our commitment towards understanding the customers’ needs. We’re growing ahead of the market consistently, thanks to the patronage of the consumers. This inspires us to innovate and offer solutions for not just the problems of today but also of tomorrow. We are confident that our best-in-class water purifiers will generate significant interest and demand across the country. We’re committed to raising the bar further in both water heaters and water purifiers category.”
The MIN-TECH (Mineralizer Technology) adds essential minerals like calcium and magnesium into the water thereby ensuring the water tastes fresh and natural. The x7+, which has advance alert technology, also comes with many convenience features that make it easy to use. The multiple-stage purification makes the water so pure that it is safe even for babies. This feature marks the company’s commitment to provide an unparalleled water purifying experience for consumers. A. O. Smith’s products also make a mark with their aesthetic excellence, exuding a premium look and feel with compact styling imparting an ultra-modern look to your kitchen’s decor.
“Today, consumers are more discerning and have an inclination for advanced purification technologies when it comes to safe and healthy drinking water. This has resulted in an increase in the demand for technologically enriched water purifiers in the country and we are committed to meeting this dynamic demand. While there is stiff competition in the water purifier segment, our services and technology will help us stand apart and drive our growth in the sector. The latest range of water purifiers will further strengthen our presence in the water purifier segment, where we have already made a mark with encouraging sales in a short span,” added Kulkarni.
The market size for water purifiers in India is around Rs 4000 Crores. Out of this, the RO & UV segment is the strongest, growing in double digits. The overall market is growing at a CAGR of 10–15%. With 100% purification USP and exclusive patents, A. O. Smith India is one of the major players in the water purifiers segment in the country, with a double-digit growth in its reverse osmosis (RO).While the industry is growing at around 11% in the RO segment, A. O. Smith grew more than twice the industry growth in 2019. A. O. Smith water purifier is now available in over 50 cities across India and the customer response from Tier II and Tier III markets are as positive as it has been from the metros.
A.O.Smith, continued its success story in India growing well above the industry growth last year. India has also emerged as one of the fastest growing market for A. O. Smith worldwide, beating major markets.