Business

Avon launches Protinol

Avon launches Protinol

Ahmedabad

At Avon, beauty is more than skin deep and it is a known fact that to be endowed with baby skin is every women’s dream! As it is the perfect balance of softness, plumpness and bounce, there are a plethora of scientific research going on to get that right balance.

Avon’s new skincare discovery, Protinol™, is clinically proven to restore BOTH types of collagen found in healthy skin, helping to mimic the perfect collagen equilibrium found in baby skin – a never seen before result.

The breakthrough ingredient is already gaining attention from industry leading scientists. Dr Bayat from the University of Manchester independently tested the ingredient to help fully understand its power. Dr Bayat says: “This is the first time I have ever seen a significant increase in collagen 3 from a topical skincare product.”

Protinol™ is available in Avon’s NEW ANEW Skin Reset Plumping Shots. Used over seven days, these seven potent single-use shots have the maximum concentration of the patented Protinol™ technology, restoring seven years of collagen loss in just seven days, for plumper, firmer, looking skin, † revealing your best skin in years. Your skin, reborn

What is baby collagen and why is it so important for healthy skin?

Collagen is responsible for the irresistible quality, texture and bounce found in baby skin. Collagen makes up 80% of skin and consequently is the most critical structural protein in your skin.

However, not all collagen is created equally; it’s a complex protein and not easy to ‘replace’ once lost.

In the skin, there are two main types of collagen, known as collagen 1 and collagen 3, that are both equally important. Collagen 3 (otherwise known as ‘baby collagen’, because of its presence in infant skin) provides a framework that collagen 1 binds to. The two types of collagen need each other to function efficiently.

In baby skin, when collagen levels are in their prime, collagen 1 and 3 are both present in equal proportions, working together in perfect harmony. But even in your childhood, your skin is already losing this optimum collagen balance.

Until now, only collagen 1 has been effectively restored via topical skincare, but without the matrix of ‘baby collagen’- the impact is minimal. Avon’s new breakthrough patented ingredient*, Protinol™, works to restore both collagen 1 AND collagen 3, bringing them closer to that optimal ratio found in baby skin. The result of this industry breakthrough is your best skin in years, moving closer to how your skin functioned as a baby. Your skin, reborn.

Snigdha Suman, Marketing Head at Avon says: “Whilst Avon has been leading the way in innovation for many years, Protinol is one of the most exciting discoveries of the decade. To find an ingredient that targets baby collagen as well as collagen 1 to restore skin plumpness is truly ground-breaking.

How do you use the new ANEW Skin Reset Plumping Shots?

Highly concentrated, each skin reset plumping shot contains enough formula for use on the face, neck and décolletage.

Apply the product to a freshly cleansed face, neck and décolletage. Allow to absorb completely and follow with your ANEW skincare regime.

The seven-day treatment can be used as part of a revitalising boost, perfect for special occasions or when skin needs extra care. For optimum skin quality, Avon recommends using once a month to keep collagen levels boosted and skin looking plump and firm.

Our scientist has made the Protinol technology available for daily use in the range of day and night creams. The new creams have been clinically proven to have 2 x the collagen power versus the leading skincare brand!

Each superior day & night cream now contain the power of Protinol combined with the most effective, exclusive ingredients for visible results in just 48 hours! These creams minimise lines and wrinkles and promote a plumper youthful skin in just 48 hours!

What’s remarkable is the combination of Protinol + Phytol increases the Hyaluronic Acid production by over 100% and boosts collagen production — a solid boost to hydration and life force. We use it generously in our skincare creams as it boosts the hyaluronic acid, which has the ability to hold up to 1000 x its own weight in water! All these are instrumental in keeping skin plump and fine lines diminished. It is ideal for the women in the matured age bracket of 35 plus years as it diminishes wrinkles, reduces fine lines, renews skin and replenishes moisture.”