Carlsberg is celebrating its partnership with Liverpool Football Club by launching limited-edition ‘Champions’ cans. Available across various cities in Maharashtra, this limited-edition packaging will see Carlsberg switch its iconic green colour to Liverpool FC’s equally iconic red. This first of its kind can features Liverpool Football Club’s crest along with the personal signatures of first team players and ‘Champions 2020 onwards’.
The launch of the Champions can aims to celebrate Liverpool Football Club’s first Premier League title in 30 years. With the longest standing partnership in the Premier League that spans over 28 years, Carlsberg and Liverpool Football Club continue to bring the relationship to life through global and local activations and events with fans across the world, and the limited-edition can is one of the many such initiatives.
Talking about the launch, Partha Sarathi Jha – Vice President Marketing, Carlsberg India, said, “At Carlsberg India, we constantly work to offer innovative products and experiences that are relevant for our consumers. The partnership between Carlsberg and Liverpool FC is iconic, and we’re extremely happy to celebrate the historic title triumph with these stunning limited-edition cans. We are confident that consumers and football fans will be equally eager to get their hands on these exciting mementos of Liverpool FC’s victory.”