By: Preety Chaudhary
New Delhi, India:
Let’s start with a simple fact of life – everybody feels there’s never enough footwear to choose from. This insight lies behind the launch of Comfort Walk – the latest offering from the house of Red Chief.
From sandals to bellies. From formal shoes to floaters. From flip flops to casual shoes. The Comfort Walk range is so extensive that it is bound to put you in a fix. The launch music video conceived and conceptualised by ADK-Fortune Communications Pvt. Ltd., Gurgaon, a WPP company and part of Wunderman Thompson South Asia Group, brings out this confusion in all its glory with a memorable phrase ‘feet hain confuse kisse karein choose.’
Set to a catchy beat, the video showcases a montage of Indian characters who are all desperately trying to pick one pair but cannot do so time after time. Speaking about the campaign, Rahul Sharma – General Manager said, “With a range that is truly mind boggling and the backing and expertise of the Red Chief brand, Comfort Walk is uniquely positioned to make a name for itself. We believe this peppy, and youth focussed campaign will play an important role in helping us carve a distinct niche for the brand.”
Elaborating on the campaign further, Nakul Sharma (Vice President and Executive Creative Director – ADK – Fortune commented, “The brief said Comfort Walk has an unending range. We took off from this single minded brief and never looked back. The result, we believe, shows in the clutter breaking output.”
About ADK Fortune-
Asatsu-DK-Fortune Communications (ADK Fortune) is a JV between Asatsu-DK, a well-known Japanese advertising agency and WPP. Since its establishment in 2008, Asatsu-DKFortune Communication in Gurgaon is recognized as more than just a creative agency. Presently, it is reckoned as the most admired communications and branding powerhouse that provides 360 degrees of communication solutions to its clients. Be it an out of the box ideation, strategy, planning, ad film implementation, digital stratagems, ADK Fortune strives to catapult the brands with a gamut of innovations and fresh skill sets.