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Delhi and Mumbai lead the race in generating demand for water dispensers, ergonomic desks, and office stationery: JD Mart Consumer Insights

By: Preety Chaudhary

Mumbai, Dec, 2021:

Delhi, Hyderabad, and Chennai account for 70% of the demand generated from Tier-I cities witness high demand for water dispensers while 50% of the demand from Tier-II cities for ergonomic desks is being generated from Vijayawada

With offices planning to come back to the physical mode of working, Delhi and Mumbai are witnessing a significant rise in demand for office water dispensers and ergonomic desks on JD Mart, India’s latest B2B marketplace by Just Dial.

Demand for water dispensers was the highest on JD Mart followed by that for stationary and ergonomic desks. A similar trend was also witnessed across Tier-II cities where most of the demand was being generated from the southern cities of Vadodara, Visakhapatnam, Vijayawada, and Warangal.

Among Tier-I cities, Delhi, Hyderabad, and Chennai were the top-3 cities generating maximum demand for water dispensers. These three cities accounted for almost 70% of the demand being generated from Tier-I cities for water dispensers. Mumbai, Bangalore, Pune, Ahmedabad, and Kolkata made up for the rest of the demand that is being generated from Tier-I cities. Visakhapatnam, Agra, Warangal, Vadodara, and Vijayawada were the top-5 Tier-II cities witnessing maximum demand for water dispensers.

Commenting on the trend, a JD Mart spokesperson said: “With strong signs of economic recovery, several organisations are planning to get back to the physical mode of working or have already headed back to the office. As a result, we are witnessing a sudden rise in traffic on JD Mart for office furniture from both Tier-I and II cities. While Tier-I cities are contributing primarily towards the rise in demand, some key Tier-II cities are also witnessing a steady surge in searches for office furniture. We expect this demand to grow more as more offices come back to the physical model.”

For office stationery, Mumbai and Delhi were the top-two Tier-I cities that saw maximum demand while Bangalore and Kolkata were joint third. These four cities generated 74% of the demand from Tier-I cities for office stationery. The rest of the demand was generated from Ahmedabad, Hyderabad, Pune, and Chennai. Among Tier-I cities, Vadodara, Agra, and Varanasi were the top-3 cities generating maximum demand followed by Vishakhapatnam, and Vijayawada.

The third most sought-after category on JD Mart was the ergonomic desk that saw maximum demand from Mumbai followed by Delhi and Hyderabad among Tier-I cities. The rest of the demand came from the cities of Bangalore, Pune, Chennai, and Kolkata. Among Tier-II cities, Vijayawada accounted for almost 50% of the demand for the ergonomic desk while Warangal, Vishakhapatnam, Vellore, and Varanasi made the top-5 with most searches.

About Just Dial Limited

Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website (https://www.justdial.com), mobile site (https://t.justdial.com), mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.

The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at https://www.jdmart.com and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalizing India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.

Justdial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Justdial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Justdial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Justdial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.