Dream11, the world’s largest fantasy sports platform*, has entered into a partnership with the global sports brand, PUMA to launch its first athleisure collection in India. The two sporting powerhouses have co-created an exclusive range under the label – PUMAxDream11. The merchandise assortment includes t-shirts, flip-flops and caps.
With over 100 million users, Dream11 will now be able to connect with sports fans offline while tapping into the athleisure market in India which is growing at a rate of 20-25% annually. Taking fan engagement to the next level, the first collection was launched just in time for the IPL season 14. The collaboration also includes an Autumn-Winter range which will exclusively be available during the upcoming T20 World Cup hosted in India. The designs under the PUMAXDream11 collection are branded under the campaign theme ‘Dream It. Own It’.