India, November, 2021: Everyuth Naturals, a brand renowned for its nature-based approach to skincare has made a strategic entry in the 2000 Cr. body lotions market.
The new range of body lotions is a milestone in the brand’s journey as it marches forward from the facial skin cleansing market to become a more holistic skincare brand. The new launch is being unveiled with an exciting new communication conceptualised by Wunderman Thompson India, that strikes a chord with young consumers who are seeking relief from dry skin, albeit in a natural way. The new range is available in 4 variants that are all blessed with a non-sticky formulation that channels the goodness of 100% natural almond milk.
Commenting on the launch, the CEO of Zydus Wellness, Tarun Arora, said
“Everyuth Naturals is among the top facial skin cleansing brands in the country and a leader in the face scrubs and face masks segment. We are happy to extend our expertise in providing effective skincare leveraging natural ingredients in the new segment of Body Lotions. Everyuth Naturals now embarks on an exciting new phase where it has the scope to become a more holistic skincare brand.”
Samarth Shrivastava, Sr. Vice President & Executive Business Director, Wunderman Thompson Mumbai, added, “While conducting extensive consumer immersions, we came across two critical insights – unlike popular belief dry skin is not just a winter-only problem and second the young girls are peeved with the inadequacy of the current lotions that are usually either sticky or ineffective. The campaign brings alive the youthful and happy vibe of the brand that is refreshingly different in the clutter of category communication.”
The high decibel campaign will air in 8 key languages across GECs and all digital platforms.
Credits: Team Zydus Wellness,CEO: Tarun Arora, GM Marketing: Hersh Magotra, Brand Team: Akash Sancheti & Dhruv Gupta
Team Wunderman Thompson
Managing Partner: Kishore Tadepalli, Regional Creative Director: Tista Sen, Sr. Vice President & Exec. Business Director: Samarth, Shrivastava, National Planning Director: Shaziya Khan, Vice President & Sr. Planning Director: Monika Pandey, Sr. Vice President & Exec. Creative Director: Hanoz Mogrelia, VP & Sr. Creative Director Copy: Anupam Basu, Sr. Creative Director Art: Vijay Solanki, Vice President: Giridhar Bhat, Account Director: Jiten Painter, Sr. Account Executive: Deborah Dsouza, Sr. Copywriter: Vinay Gadekar, Art Director: Hiren Desai
About Wunderman Thompson
At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.
We are 20,000 strong in 90 markets around the world, where our people bring together creativemstorytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.
In 2020, Wunderman Thompson launched Inspire, a proprietary global platform that explores what makes brands inspiring and what inspires consumers. Rooted in a rigorous, multidimensional research methodology, the platform identifies the qualities a brand must embody, the narratives it should weave, and the experiences it can design in order to spark people’s inspiration, and culminates in an annual list of the Inspire Score Top 100 Most Inspiring Brands in the World. Wunderman Thompson is a WPP agency (NYSE: WPP).
About Wunderman Thompson South Asia
Wunderman Thompson South Asia Group provides integrated communication solutions to its clients through its network across India (New Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore), Sri Lanka and Nepal. The group includes Wunderman Thompson, Contract Advertising, ADK-Fortune and Mirum. With a reach of over 1000 employees in over 18 offices across three countries, we work with some of the most well-known and ambitious Indian and global brands, supporting them across data-driven communications, experiences and platforms. In a fast-changing communication environment Wunderman Thompson is committed to staying ahead of the curve by adding new skill sets, building new capabilities and collaborating with partner companies to offer the best business solutions to our clients.