Flipkart, India’s homegrown e-commerce marketplace, has signed a Memorandum of Understanding (MoU) with Maharashtra Small Scale Industries Development Corporation (MSSIDC) and Maharashtra State Khadi & Village Industries Board (MSKVIB), to bring local artisans, weavers, craftsmen and SMBs of the state into the e-commerce fold. The MoU to onboard local artisans and entities on the company’s flagship initiative Flipkart Samarthwas signed in the presence of Industries Minister Subhash Desai and Minister of State, Industries, Aditi Tatkare.
The partnership under the Flipkart Samarth program will enable Maharashtra’s local artisans, weavers, craftsmen and smaller industries to showcase their hallmark products like Khadi, Paithani sarees, wooden toys, handmade artifacts, jewelry and paper products, purses and other key handicraft products to millions of customers across the country, further adding impetus to the government’s ‘#Vocal for Local’ efforts. Flipkart Samarth is a nationwide initiative, which aims to help skilled local artisan communities set up their business on the Flipkart Marketplace in an efficient, transparent and cost-effective manner.
The program seeks to break entry barriers for local artisans by extending time-bound incubation support, which includes benefits in the form of seamless onboarding, free cataloging, marketing, account management, business insights and warehousing support. This will create avenues to increase business and trade inclusion opportunities for these very important segments of society.
The Government of Maharashtra has been leading various state-level initiatives to boost trade inclusion opportunities and provide encouragement to local artisans and handicraft makers. The State government established MSSIDC & MSKVIB to give a new orientation and strength to the development of Small Scale Industries in the State of Maharashtra. They play a vital role in the revival, development and growth of traditional village industries, products and handicrafts of Maharashtra by responding to the diversified needs of rural artisans and marketing their products in India and abroad.