Home » A91 Partners » Flipkart launches D2C initiative ‘Flipkart Boost’

Flipkart launches D2C initiative ‘Flipkart Boost’

  • Applicationsbegin September 2021, to identify digital-first ‘Made in India’ D2C brands with high potential and strong innovation stories
  • Shortlistedbrands will be given end-to-end support covering planning, advertising, cataloguing, logistics, quality control and mentoring


Flipkart, India’s homegrown e-commerce marketplace, announced the launch of ‘Flipkart Boost’, an integrated programme for new age digital-first consumer brands to move into the next phase of growth. Through a service fee model, Flipkart Boost will provide emerging Made in India brands end-to-end support covering planning, advertising, cataloguing, logistics, quality control and mentoring.

The Flipkart Boost program will shortlist brands based on a clear set of pre-decided objective criteria, which covers their growth potential, sustainable revenue run rate, focus on quality, commitment to building a long-lasting brand, strong product mix and customer orientation. Through a ‘pitch day’ facilitated by Flipkart, the selected brands will also have the opportunity to secure potential funding from a network of leading venture capital funds and active investors in the D2C space, including A91 Partners, DSG Consumer Partners, Fireside Ventures, Matrix Partners India, Sequoia Capital India and Stellaris Venture Partners. The programme was successfully piloted with several brands earlier this year, seeing significant growth in quarterly revenue since inclusion in the program. These brands cover a diverse range of segments, including F&B, baby care, lifestyle, beauty and home improvement.

Selected brands will be able to leverage Flipkart’s expertise across functions using value-driven business insights, expand digital visibility, and penetrate various geographies with the ideal solutions to strengthen their presence and create measurable impact among customers. The Flipkart Boost program will enable growth opportunities for these brands through insights into their performance and customer traction.

Ravi Iyer, Senior Vice President and Head, Corporate Development, Flipkart, said, “As India’s homegrown e-commerce marketplace, our primary goal is to expand our offerings in line with evolving customer preferences; while ensuring empowerment of Indian MSMEs and partnering in the ‘Make in India’ mission. The onset of the pandemic and the resulting rise of direct-to-consumer brands have boosted the MSME sector in India. The growing popularity of digital-first brands driven by a focus on specific customer needs demonstrates immense market potential. With the Flipkart Boost Programme, we aim to build and nurture these growing customer-focused businesses by providing them relevant mentoring that covers access to a network of investors, market intelligence, scalability programmes, and marketing engagements.”