Business Technology

Flipkart Marks Nokia’s Entry into Smart Home Appliances Market

Flipkart Marks Nokia’s Entry into Smart Home Appliances Market

The Made-in-India Nokia Air Conditioners will come in five variants differing in tons and energy efficiency

Ahmedabad

Flipkart, India’s homegrown e-commerce marketplace, today announced the launch of ‘Made-in-India’ Nokia air conditioners – marking the global technology brand’s entry into the home appliances segment. With smart technology and interoperability that monitors climatic conditions, eliminates impurities from the air indoors, and is energy efficient, the air conditioners seek to holistically fulfill customers’ requirements.

With people increasingly spending more time at home – healthy air, clement temperatures, seamless smart technology, and customized cooling become vital factors that influence the purchase decisions for consumers. The Nokia range of air conditioners ensures that these consumer needs are met. The Nokia air conditioners include many unique features including Adjustable Inverter mode, environment-friendly R-32 refrigerant, Intelligent motion sensors and wi-fi connected Smart climate control, and ensures that these air conditioners offer an experience that goes beyond cooling.

Speaking about the launch, Dev Iyer, Vice President – Private Brands, Flipkart, said, “We are excited to extend our collaboration with Nokia to bring ‘Made-in-India’ Nokia air conditioners to consumers. Over the course of last year, we have launched superior products, at the back of our extensive consumer understanding, to bring offerings that are customized for the needs of Indian consumers. Smart home appliances have paved their way into households that ask for ‘more’ from their devices, and hence with this latest launch of Nokia air conditioners we wanted to bring innovation beyond just cooling – to give both multifunctional and environmentally friendly experience to consumers.”

Vipul Mehrotra, Vice President, Nokia Brand Partnerships, said, “Bringing the Nokia brand into the smart home appliance category with Flipkart in India is another milestone in our strategic relationship. Improving air quality in the home through smart sustainable technology allows us to offer people an intelligent and eco-friendly air conditioning option that meets the needs of today’s consumer.” The air conditioners are designed, engineered, and manufactured entirely in India and are uniquely tailored to ensure longevity and durability, especially with its blue-fin anti-corrosive technology.

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