Flipkart’s latest ecosystem partnership

Flipkart’s latest ecosystem partnership

Launches a subscription-based offering that guarantees money-back on new smartphone purchases after a 12 or 18-month tenure


Flipkart, India’s homegrown e-commerce marketplace, has introduced a unique ‘Flipkart SmartPack’ offering that enables millions of Indians to purchase new smartphones in an affordable manner. By paying for a 12 or 18-month SmartPack subscription, starting January 17, 2021, consumers can purchase a brand new smartphone on the Flipkart app with a 100% money-back guarantee.

This launch comes at a time when customers across the country are seeking economical smartphone upgrades that help them access important services from education to healthcare and entertainment. It marks an important development for the category, which has been witnessing strong demand in the affordable to mid-premium segment in a post-pandemic world, from both metros and tier 3+ regions alike. Leveraging its valuable ecosystem partnerships with leading smartphone brands and service partners, Flipkart has created this industry-first offering that is equally relevant and affordable. With this introduction, Flipkart is helping people reimagine smartphone ownership – in a world where smartphones are the new essentials in our lives.

Speaking about the launch of Flipkart SmartPack, Aditya Soni – Senior Director, Mobiles, Flipkart, said,“Today, the smartphone has become one of the most important gadgets to us. Our lives have changed so much this past year and the smartphone has become the go-to resource for a host of growing requirements from entertainment to healthcare services. In line with our consistent effort to solve every consumer need, we are delighted to partner with leading brands and service providers for the launch of Flipkart SmartPack. This is yet another step in our commitment to expand our portfolio of value-added services for consumers by bundling new smartphones with some of the most popular premium services, and making them available at affordable prices. We believe this launch will add a new positive perspective to smartphone ownership.”

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