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Forever Green game between Real Betis and Athletic Club will  be the first match for sustainability in LaLiga 

Forever Green game

Forever Green game between Real Betis and Athletic Club will  be the first match for sustainability in LaLiga

The Verdiblancos aim to raise awareness and mobilise society against climate change  through various initiatives. The team will play in a special kit made from recycled  material. 

Real Betis and professional football are once again showing  their commitment against the climate crisis with the Forever Green match, LaLiga’s first  sustainability fixture. The Real Betis-Athletic Club match on March 13 will become the  first fixture with the objective of protecting the environment, through different  initiatives on the day of the match. 

After a year and a half of the Forever Green initiative, a sustainability platform promoted  by Real Betis, the Club is launching this pioneering project in the world of football with  a special focus on raising awareness among the general public and all fans of our sport. 

During the match, Real Betis will wear a sustainable kit, made from 100% recycled  polyester, which will be presented this week and will be available for fans to purchase  in Club’s official shops. 

In addition, during this week prior to the meeting, Forever Green sneakers, made with  recycled and sustainable materials by people with disabilities, will be unveiled. 

In addition, the Verdiblancos will promote sustainable transport to the Estadio Benito Villamarín for fans on the day of the match. As part of the Club’s agreement with Lime,  all those attending the match will be given a discount code to use the company’s electric  bicycles to get to the stadium. A discount that fans can also enjoy on Acciona electric  scooters and Voi scooters. 

Spectators who wish to attend the match via their personal scooter or bicycle will be  provided with a parking space. Real Betis will provide a parking space for these personal  mobility vehicles on the Preferencia concourse. This area will be staffed by Forever  Green volunteers. 

Furthermore, the startup, Ciclogreen, will develop an app that will encourage fans to  travel in a more sustainable way. Participants will be able to take part in a raffle for a  special kit and other Real Betis products, as well as having the chance to meet the first  team players.

During LaLiga’s first match for sustainability, players from both teams will say “no to  plastic” by using bottles made from recycled material instead of traditional water  bottles. 

To mark the occasion, the Estadio Benito Villamarín will have new messages on its steps  with advice on how to lead a more sustainable life and take care of the planet. The  number of recycling bins inside the venue will also be increased and biodegradable  bowls will be provided for fans to dispose of their seed shells. This waste will then be  transformed into fertiliser. 

Before the match, LaLiga, Real Betis and Athletic Club will plant a tree next to the  Monumento a la Afición, a symbol of the promotion of reforestation, one of Forever  Green’s main areas of activity.  

This match for sustainability has the promo code FOREVERGREEN available on the online  ticket office, with which tickets can be purchased at a price of 30 euros, and one euro  from each sale will be donated to a reforestation project. 

Additionally, the Club will calculate the carbon footprint of the match and the impact of  the reduction measures put in place, offsetting it where possible, in order to take further  steps towards carbon neutrality. 

A fixture that aims to break new ground in football and will leave its mark on all fans on  the journey towards environmental sustainability. 

Read more: https://www.thecambaypost.com/

Sevilla/Updated on: 12 March 2022