The Nickelodeon franchise entertains millions of young fans across India through its endearing characters and immersive stories. Through the last year the franchise has designed many category defining initiatives that have engaged with kids, brought a smile to their faces, and kept their spirits high in these trying times, thereby reenforcing its eminence as a responsible kids and family entertainment broadcaster. Nickelodeon continues to hold the leadership mantle with the flagship channels Nick and Sonic being the No. 1 & the No. 2 kids’ entertainment channels in the category.
This summer comes with many challenges for kids as they continue social distance, be indoors and safe at home. The need of the hour therefore is to inspire kids to stay positive and happy, despite these difficult times. Nickelodeon is hence all set to bring summertime fun to the homes of kids and give the many unforgettable and precious experiences with #NicktoonsKaSummerDose – A fabulous content line up of all new episodes, movies, host of fun activities and innovative engagements that will keep kids happy and engaged while they stay safe at home.
As we step into summers, summer-time fun has commenced on a high with Nick welcoming the kids’ favourite prank gang Golmaal Jr. on the channel. The prank gang now entertains kids with all new episodes of their mischievous escapades every Monday to Friday. The comic capers of the prank gang will be made the talk of the town through a high decibel multiscreen campaign- with TV spots on the franchise and cross promotions on lead GEC channels, on YouTube, gaming portals and on social media. Adding to the euphoria will be a one-of-a-kind partnership with Mad Over Donuts through a fun and delectable summer special box of donuts presented by the Golmaal Jr Prank Gang.
While the prank gang entertains and creates a laugh riot on Nick, summer celebrations get an unexpected twist with Pinaki and Happy – The Bhoot Bandhus on Sonic. The campaign promoting the fun buddies will be done taking a multiscreen approach that includes a TV campaign and promotions on digital mediums like YT. The Bhoot Bandhus will be further brought to life on social mediums through engagements wherein kids will be seen taking the fun Bhoot Bandhus Tongue Twister challenge (#BBTT Challenge) along with a host of Innovative digital engagements to make sure kids are engaged in the comfort of their homes.