Royal Philips a global leader in health technology, launched its new range of Multi-groomers i.e., MG5000 & MG3000 series, thereby entering the mid-range segments with strong affordable propositions for the first time in this category. The new series in each segment offers maximum versatility to consumers, making it easy for them to style their hair, face, and body.
With increasing number of consumers taking control of their grooming regime into their own hands, the multi groomers assist and facilitate for a well-groomed body, from head to toe. They make it extremely easy for consumers to get their perfect look whether it’s that salon like haircut, an evenly trimmed beard, or a properly groomed body. The MG3000 series is a 9-in-1 grooming kit for Face, Hair and body and comes with impact resistant combs, and self-sharpening, skin-friendly blades for the perfect trim. The MG5000 series is their flagship 12-in-1 multi-groomer for face, hair and body, offering Dual Cut technology for maximum precision with 2x more blades, precision shaver to perfect the edges of cheeks, chin and neck and a detail metal trimmer to define the edges of the beard.
“Our biggest strength at Philips is our deep connection with the consumer. We carefully listen, empathize and attempt to solve consumer challenges through our innovations. Over the past year, we observed more and more consumers attempting to groom themselves at home, and we saw them explore beyond just the face. Clearly, using multiple devices at the beginning seemed like a challenge to them. In response, we crafted and are now launching our new range of multi-groomers that addresses the new age consumers’ need to have everything in the all-in-one format. It is now possible to groom different parts of the body with a single tool, and still get the perfect result that consumers trust Philips to deliver.”- said Gulbahar Taurani, Vice- President, Personal Health, Philips Indian Subcontinent.
Consumers are looking for grooming solutions at home thus driving the ‘Do-it-yourself’ movement. Philips is betting big on personalized care with these products, which is the perfect answer to the concern of getting salon like results with ease, in the comfort of one’s home.