During the pandemic, Häfele is redefining the term “customer proximity” and is presenting a hybrid trade fair format called “Häfele Discoveries”, which will be an integral part of the interzum@home digital event which the organisers Koelnmesse are arranging between 4th and 7th May, 2021. For the first time since 1959, in 2021 Häfele will not be present with a trade fair booth in Cologne.
“Thanks to the constructive and continuous communication between the trade fair organiser and the exhibitors, it will be possible to clearly present the new products for 2021 to the industry, despite the pandemic. This is anything but self-evident in the current situation, and is evidence of the extraordinary cooperation which is taking place,” emphasises Sibylle Thierer, CEO, with praise.
The “Hafele Discoveries” Digital Platform for Interzum will showcase whats new and latest in product innovations from Hafele’s global assortment. In addition to this, for the very first time, Hafele will also display market-specific product innovations sold through their international subsidiaries and sales offices. This will be displayed through a “hot folder” section on the platform, giving customers an equal opportunity to see all innovations in Hafele’s global as well as market-specific local assortments.