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Harpic Mission Paani launches India’s first ever preamble for sustainable sanitation on World Toilet Day


Harpic Mission Paani launches India’s first ever preamble for sustainable sanitation on World Toilet Day

  • Venkaiah Naidu, Hon. Vice President of India endorsed a Coffee Table Book on sanitation workers- ‘101 Stories of Inspiration’
  • Gajendra Singh Shekhawat, Union Cabinet Minister in Ministry of Jal Shakti launched the Preamble at the Rashtriya Swacchata Kendra
  • Harpic Mission Paani also launches India’s first Sanitation pledge reinforcing the need to create ‘Safer Toilets for All’

Harpic Mission Paani launched India’s first-ever ‘Sanitation for All Pledge and Preamble: Clean Water, Sustainable Sanitation’ with Honourable Minister of Jal Shakti – Mr. Gajendra Singh Shekhawat and five prominent women leaders- Kausar Munir (Lyricist), Savita Punia (Indian Hockey Player), Smriti Mandhana (Indian Cricketer), Bhavina Patel (Indian par athlete and table tennis player) and Lovlina Borgohain (Indian Boxer, Olympian) at the Mission Paani Sanitation Forum on World Toilet Day.

The event also witnessed the unveiling of a first-of-its-kind Coffee Table Book ‘101 Stories of Inspiration’ endorsed by Honourable Vice President Shri M Venkaiah Naidu. The book is a showcase of hope and inspiration stories of sanitation workers in India. The book compiled by the Integrated Health and Wellbeing Council is a tribute to these workers who have risked their lives to create a cleaner and more hygienic environment by taking care of our cleanliness and sanitation needs. The stories are of individuals who have transformed their lives from manual scavenging to a more dignified livelihood.

Aligned to Swachh Bharat Mission and UN’s Sustainable Development Goals, Harpic Mission Paani is committed to work towards raising awareness and mobilizing action that ensures ‘Leaving No One Behind’. India’s first ever preamble for inclusive sanitation is a step towards collectively promoting an inclusive ecosystem that reinforces our need to come together to create a cleaner and healthier world.

Gaurav Jain, Senior Vice President, South Asia, Reckitt commented, “Reckitt’s fight, is to make access to the highest quality hygiene, wellness and nourishment a right, and not a privilege. Today, on World Toilet Day, we are reinforcing our commitment to create an ecosystem to enable access to water supply and sanitation provision which are essential to eradicate poverty. We are bringing the country together to take a pledge to uphold India’s first-ever Preamble for safe water and sanitation. Safe water and safer toilets mean a healthier nation; this must emerge as one of the most critical human rights components in the country’s development narrative.”

The Sanitation Pledge written by renowned lyricist Kausar Munir aims to bring together people from all walks of life to ensure access to clean water and sanitation for all. The pledge is endorsed by Jal Jeevan Mission and Swachh Bharat Mission.

Akshay Kumar, Actor and Campaign Ambassador for Mission Paani added, “In the last few years, India has made rapid progress in improving sanitation and ending open defecation across the country. But still a significant population does not have access to toilets and clean drinking water. I am glad that through the Mission Paani initiative, Reckitt and Network18 Group are trying to push for a behavioural change by making us take the sanitation pledge. A lack of sanitation not only impacts health but also holds back economic growth. It is imminent for all of us to support this initiative and take the message to a larger number of people, especially in rural India.”

The World Toilet Day event witnessed participation from prominent public figures from India and across the globe. The conversations were stirred towards advocating access to sustainable sanitation and safe water as one of the most critical human rights. The forum also called for the Indian citizens to collectively undertake efforts to promote inclusion systems, keeping in mind the concerns of under-resourced genders, castes, classes, and abilities. Live reports from Harpic World Toilet Colleges in Rishikesh and Patiala, special interviews and journeys of achievers, were also featured during the event.

Harpic Mission Paani aims to reach out to over 20 million Indians to drive behaviour change on toilet use and maintenance across India through on-ground partners and Network18 by 2022. The program will focus on WASH (water, sanitation and hygiene) to help enable safe and clean toilets for all and ‘leaving no one behind’ and the success of the program will be measured through Swachh Sarvekshan rankings. From six World Toilet Colleges in 2021, Harpic plans to have 15 colleges spread across India. These World Toilet Colleges will benefit over 2 lakh sanitation workers and their extended families.

The pledge was taken at the Rashtriya Swachhta Kendra, a centre that has been built as a tribute to Mahatma Gandhi, to drive focus on access to clean drinking water and toilets for all, cleanliness, safe sanitation cycle (build, use, maintain, treat and reuse), to maintain the integrity of groundwater and surface water, safer toilets for healthier lives, and a clean, green life.

 About Reckitt:

Reckitt* is the global leading consumer health and hygiene company. Driven by a purpose to build healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition to the fundamentals of a hygienic home, its global brands help people live healthier, happier lives. RB has world leading Power brands which include household names such as Dettol, Harpic, Lizol, Veet, Durex, Strepsils, Mortein, Vanish, Air Wick, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Scholl, Clearasil, Finish, Calgon, Woolite. RB’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 RB employees worldwide.

*Reckitt is the trading name of Reckitt Benckiser group of companies.

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