HomeLane announces new ‘Guaranteed*’ Ad campaign communicating ‘On-time Delivery’ and ‘Clear prices with no hidden costs’ on Home Interiors
HomeLane, unveiled a new ad campaign emphasizing the company’s focus to deliver a personalized yet predictable and transparent home interiors journey to customers across the country.
The “HomeLane. Guaranteed” ad campaign is based on the idea that HomeLane aims to provide both ‘what people want’ and ‘what people need’ from home interiors. HomeLane believes that what people want is great design and good functionality and what people need is not having to stress over delivery timelines and cost overruns.
The home interiors category is inundated with communication that speaks of poor designs, unprofessional contractors and delayed timelines. With their new campaign, HomeLane brings alive the benefits rather than focussing on the downsides of working with contractors.
Conceptualized by Animal Creative Agency, the brand films, a series to be released over a period of time, are a delightful take on the feeling of excitement and pride that new homeowners experience while taking possession and moving into their own home while reinforcing the brand’s transparent pricing and 45-day delivery promise*. This messaging resonates with the reality of creating a hassle-free experience for customers while designing their homes through a professional home interior solutions provider, resolving the common concerns that are faced by the customers including unprofessional contractors, the uncertainty of timelines and cost overruns.
Commenting on the ad campaign, Udit Mediratta, Chief Marketing Officer, HomeLane said, “The home interiors category is largely unorganized with almost 90% with contractors and carpenters. With this campaign we wanted to communicate the benefits of working with HomeLane and not just to people who are in the market for professional interior services but also those who ‘might not have thought of professional interior services such as ours’
Sayantan Choudhury, Senior Partner, Animal Creative Agency said, “Getting the interiors done of your home is not a task for the faint-hearted. But HomeLane provides a fabulous finish within 45 days*. As a person scarred in the past, by an overly-ambitious renovation plan, this proposition by itself seemed like an astonishing, momentous claim. And we tried our best to communicate that in a simple, (hopefully) funny manner. “
A growing tech-enabled home interior design platform, HomeLane offers end-to-end interior services in a personalized and professional way. Through technological interventions, tech-empowered designers, and project managers, the company has built a community of 25,000+ happy customers across the country, over the last seven years.
Link to video: https://youtu.be/4v3LzrVXWNU
AD FILM DETAILS
Created by: Animal
Creative Heads: Sayantan Choudhury & Kunel Gaur
Creative Directors: Sheetal Raghav & Sheehij Kaul
Creative Team: Neha Nandre, Lakshay Gulati & Sunidhi Nangia
Photographer: Shivam Bapat
Account Management: Sharon Borgoyary, Chetan Chopra, Achal Kaushik & Aaina Singh
Production House: Troubler
Director: Siddharth Sikand
Executive Producer: Amrita Mahindroo
Director of Photography: Aditya Kapur
Music: Kabeer Singh
Cast: Prabudh, Natasha, Dravin
Post Production Head: Iftekhar Ahmed
Established in 2014, HomeLane has grown into a tech-enabled home interiors brand, providing end-to-end interior services in a personalized and professional way. Through technological interventions, tech-empowered designers, and project managers, the company has built a community of over 25,000+ happy customers across the country, over the last seven years. The company undertakes strict safety and sanitation protocols to ensure a hygienic, safe and responsible design and execution process allowing its customers a safe interiors experience. HomeLane currently services 19 cities across the country through 34 Experience Centres.
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Mumbai/Updated on: 11 March 2022