By: Preety Chaudhary
After expanding successfully into footwear and accessories category, W – India’s leading women’s fashion brand from TCNS Clothing, has now ventured into the cosmetics category with its uniquely differentiated product range. Launched under the brand name of ‘W Beauty’, this vegan make-up range is cruelty free, lasts longer and has the benefits of skincare. Its VITA enriched make-up line comes with the goodness of Vitamin A, E, and C, which locks the moisture for a comfortable all-day wear.
W’s foray in the beauty segment is in line with its vision to be a one-stop shop for today’s woman. With the unveiling of ‘W Beauty’, the brand has evolved further and it will ensure that it meets the Head-to-toe fashion needs of its consumer.
Talking about the latest segment entry, Anant Daga, Managing Director – TCNS Clothing said, “At W, we have always endeavored to provide a complete wardrobe solution to the ever-evolving Indian woman. After successful expansion into footwear and accessories, the launch of W beauty is another step in that direction. Our well-curated product range addresses the latent need of our consumer who is looking for an amalgamation of fashion & functionality with the goodness of skin care.”
Detailing about the product range, Nidhi Vohra, Head Personal Care – TCNS Clothing said, “W Beauty offers a diverse product range for the wide ranging choices, skin tones, and fashion sensibilities of the Indian women consumers. Our makeup is infused with Avocado Oil which is rich in anti-oxidants & makes your skin soft. The products have been formulated exclusively for W & sourced from leading European cosmetic manufacturers.
W Beauty has 100+ SKUs that have lip, eye, nail & face products. The face palettes include a combination of bronzer, highlighter, and blush. The lip category consists of four range of products, creamy matte lipstick, liquid lipstick, long-wearing lipstick, and lip crayon. In the eye range, there are crayons and palettes that come in a pack of four. Both face and eye palettes are customizable at W stores. Furthermore, there are a wide range of quick-dry and long-lasting Nail Enamels. The focus was to create a unique range of shades which offer high performance, care & fashion. The entire collection is exclusively available at select W stores, wforwoman.com and www.myntra.com with a starting price of INR 199 for nail enamels and INR 499 for products in the face, lip and eye category.
W by TCNS Clothing Co. Ltd. is a mirror for the new age Indian women who are rooted at home and taking on the world with panache, playing myriad of roles with élan and taking on the challenges in her stride. With a unique design sensibility, the Indian Salwar – Kameez was transformed into its chic & urban yet comfortable form. It is a brand that provides contemporary Indian wear for the working woman and home maker and believes in delivering design functionality with mix n match combinations.
TCNS is India’s leading women’s branded Apparel Company. The company designs, manufactures, markets and retails a wide portfolio of women’s branded apparel, accessories and beauty across multiple brands. Its product portfolio includes top-wear, bottom-wear, drapes, combination sets and accessories that cater to a wide variety of the wardrobe requirements of the Indian woman, including every day wear, casual wear, work-wear and occasion wear. It sells its products across India and through multiple distribution channels. As of March 31st, 2021, it sold its products through 550+ exclusive brand outlets, 2000+ large format store outlets and 1000+ multi-brand outlets. It also sells its products through exclusive brand outlets in Nepal, Mauritius and Sri Lanka.