innisfree India celebrates International Women’s Day with Pinkishe, paving the way for improved female health & hygeine
On a pathway to sustainable health & development
Korean skincare house innisfree India, is accelerating its CSR goals under its ambitious pillars of caring for the people and planet. Beginning a new association Pinkishe, the brand hosted a celebratory activity with 100 girls at a government school in Old Gurgaon. The event saw an interactive session, where they were given talks on menstrual hygiene education, along with a sustainable reusable cloth pad, hand sanitisers, sweets, and products from innisfree being distributed. Interestingly enough, the cloth pads will take care of the menstuator’s needs for over two years. The event is a beginning to mark a long-term association with Pinkishe, and innisfree India will also be donating funds to the organization.
Mini Sood Banerjee, Assistant Director & Head of Marketing, innisfree India:
“There is truly no better way to celebrate Women’s Day than to educate young girls and support their feminine health and hygiene. We truly believe that these events and initiatives provide the women of tomorrow with a brighter, holistic future.”
Pinkishe Foundation is an ‘All-women’ Non-profit organization headquartered in Delhi-NCR. Pinkishe has witnessed a growth from just 2 persons to an all-women community of 200,000+ women and 50+ branches across the length and breadth of India in just 18 months. Pinkishe is one of the fastest-growing women organizations in the country.
The foundation runs multiple programs for the benefit of girls and women, the flagship of them being PadBank, under which we work on spreading Menstrual Hygiene awareness and distributing free reusable sanitary pads to slums and rural areas.
About AMOREPACIFIC Corporation & innisfree India
Founded in 1932 and officially established in 1945, AmorePacific Corporation is a leading cosmetics company headquartered in Yongsan-gu Seoul, South Korea. A continuous devotion to quality improvement has led AmorePacific’s renowned research and development center to be at the forefront of the cosmetic industry. With a great dream rooted in humanity’s beauty and health, AmorePacific seeks to push the boundaries of traditional beauty with innovative solutions drawn from rich Asian heritage. AmorePacific oversees a wide umbrella of brands including Laneige, Sulwhasoo, Etude House and Innisfree. innisfree launched in India in October 2013 with the opening of its flagship store in Khan Market, New Delhi. Now innisfree has several successful stores and retails through Nykaa.com, Nykaa Luxe, Tata Cliq Mall, Tata Cliq Luxury, Maccaron, Myntra.com, Amazon.in, Boddess store & online) and Purplle.com. Additionally, innisfree has also partnered with Lifestyle Stores in several cities.
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New Delhi/Updated on: 15 March 2022