Jaipur Rugs, one of India’s largest manufacturers of hand-knotted rugs unveils its new collection ‘Archetype’ in collaboration with Abin Chaudhuri.
The new collection is an amalgamation of Jaipur Rugs’ decades of craftsmanship with Abin Chaudhuri’s vision and design aesthetic drawing inspiration from architecture in different epochs i.e., Ancient, Vintage, Modern, Brutalist and Contemporary.
Derived from the Greek word ‘arkhetupon’, meaning something molded first as a model, Archetype presents the fundamental principles of architecture through simple forms, colours and shapes on rugs. Addressing variations of the human personality through architectural philosophies – from ancient to contemporary, each design is driven to inspire, seamlessly introducing creative energy in spaces. Archetype embodies the soul of architecture through elemental forms made by hand.
Jaipur Rugs is a story of empowered artisans, with a close-knit community of more than 40,000 spread across 600 villages in India. These artisans have gone through rigorous training to uphold the quality standards promised with every rug and systems in place for choice of material sourcing, timely delivery and sustaible production.