JD Mart Consumer Insights: Opening of educational institutes leading to rising demand for lab chemicals; uptick also witnessed for agrochemical pesticides & construction chemicals
– Laboratory chemicals contribute 38% of the demand on the platform for chemicals
– Demand for agrochemical pesticides in Tier-II cities is 85% higher than in Tier-I
With schools and colleges opening and students coming back to the physical mode of classes, demand for laboratory chemicals saw an uptick and contributed to almost 38% of the searches that took place for industrial chemicals on JD Mart, India’s latest B2B platform by Just Dial.
Laboratory chemicals were the most searched chemicals on JD Mart followed by agrochemical pesticides and construction chemicals. Demand for agrochemical pesticides was 28% and construction chemicals was 15% of the total demand for chemicals on the platform. The rest was made up of earthing chemicals, pharmaceutical chemicals, chemicals for the swimming pool, and for laundry.
Commenting on the trends, Mr. Prasun Kumar, CMO, Just Dial, said: “The Indian chemical industry is fragmented with large, medium, and small companies manufacturing more than 80,000 types of chemicals. As a platform, JD Mart is trying to consolidate this industry online that according to estimates has been contributing around 8.8% of India’s manufacturing GVA. In the last 12 months, we have tried to enrich the platform with suppliers and manufacturers and bring them closer to demand in a seamless way. This has resulted in significant rise in demand across a wide range of categories on the platform.”
Demand for agrochemical pesticides in Tier-II towns and cities was 85% higher than Tier-I, for lab chemicals it was 20%, while for the rest it was almost at par.
Among Tier-I cities, Delhi, Mumbai, and Hyderabad were the top-3 cities that saw maximum demand for lab chemicals. Lucknow, Patna, Chandigarh, Jabalpur, and Vadodara were the top-5 Tier-II cities that saw maximum demand for lab chemicals.
For agrochemical pesticides, Mumbai, Hyderabad, and Pune were the top-3 Tier-I cities that saw maximum searches. Demand in Tier-II cities was driven primarily by Vadodara, Indore, Coimbatore, Chandigarh, and Bhopal. In fact, demand in these Tier-II cities was significantly higher than the Tier-I cities of Ahmedabad, Bangalore, and Delhi.
With construction activities now in full swing across major real estate markets, Mumbai, Chennai, and Delhi were the top-3 Tier-I cities that generated maximum demand for chemicals needed for construction. Among Tier-II towns and cities, Vijayawada, Surat, Indore, Jaipur, and Goa were the top-5 markets that saw maximum demand.
Searches for earthing chemicals, pharmaceutical chemicals, chemicals for swimming pools, and for laundry remained high in the cities of Delhi, Mumbai, Pune, and Bangalore among Tier-I cities. Delhi generated 58% of the demand from Tier-I cities for earthing chemicals while Pune contributed to 37% of the demand for pharmaceutical chemicals.
About Just Dial Limited
Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website (https://www.justdial.com), mobile site (https://t.justdial.com), mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.
The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at https://www.jdmart.com and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalising India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.
Justdial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Justdial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Justdial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Justdial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.
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Mumbai/Updated on: 13 March 2022