Josh lights up with Maha Shivaratri Celebrations


Josh, India’s leading and most engaged short-video app, brings this year’s #MahaShivaratriCelebrations across India to millions of viewers who can witness the aarti and decorated temples in all its grandeur from the safety of their homes. One of our most revered festivals, Maha Shivaratri can now be enjoyed on one single platform – Josh, which will host tonight, over 500+celebration videos from temples across the length and breadth of India.

Maha Shivaratri means the great night of Lord Shiva and is celebrated annually towards the end of winters. Shivaratri, it is said, is the convergence of Shiva and Shakti — the masculine and feminine energies which balance the world. Born out of the Aatmanirbhar Bharat movement, made-in-India, short-video-app Josh app is all set to bring these celebrations that include dharshans, aartis and other mediation sessions, to viewers from over 130 cities covering 300 temples, from the far corners of India, such as the Isha Yoga Center in Coimbatore to the Mahakaleshwar Temple in Ujjain.

In order to watch these celebrations as they go up on the platform, download and install the Josh app via your Google Play Store or Apple App Store and enter the hashtag – #MahaShivaratriCelebrations in the search bar. Select from the myriad options to enjoy these celebrations from your favorite temple for free.

Josh is a made-in-India, short-video app launched in September 2020 by VerSe Innovation. It represents a confluence of India’s top 200+ best creators, the 10 biggest music labels, 15+ million UGC creators, best in class content creation tools, the hottest entertainment formats, and formidable user demographics. Josh has been consistently rated as the leading Indian short-video app in India on the Play store. Currently, Josh is the fastest growing and most engaged short-video app in India with over 85 million MAUs (Monthly Active Users), 40 million DAUs (Daily Active Users) and 1.5+ billion video plays per day.

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