Josh, India’s fastest growing and most-engaged short video app, welcomed the Ministry of Ayush on the platform. The ministry marks its debut as a short form content creator on Josh and will exclusively host this year’s campaign, ‘Be with Yoga, Be at Home’ for International Day of Yoga (June 21st) on the Josh app. The collaboration aims at informing users about the Common Yoga Protocols and their multiple benefits- ranging from immunity enhancement and health promotion, to treating respiratory problems and curing stress issues, while amplifying the message to stay at home for their own safety.
With the collaboration, Josh looks forward to provide a fresh impetus to the centuries old practice of Ayurveda and yoga by leveraging bite-sized content. While eyeing the promotion of health and well-being in such difficult times, Josh will focus on propagating the rich heritage of yoga amongst its user base in a fun and exciting manner.
The Ministry of Ayush has been disseminating snackable videos, infographics, and all relevant information around Yoga as well as all-round health and wellbeing through its Josh profile. The videos will guide Josh’s user base on how to perform different asanas and will inform the community about the benefits of practicing yoga and maintaining a healthy lifestyle.
To further support the campaign, Josh has commenced its #BeWithYogaBeAtHome challenge to encourage users to adopt this physical, mental, and spiritual practice. With the goal to encourage users to join in this thriving culture of yoga, Josh has also invited its creators and NGO partners to share their yoga videos for the benefit of the larger community on the platform.