KidZania has successfully reopened the doors to its Mumbai and Delhi NCR centres to visitors and has been welcoming a throngs of eager families. Back with a bang, the unique entertainment and learning facility has been earnestly welcoming back kids and parents to the parks for a safe and exciting experience.
KidZania is an indoor park that emulates a mini-city where children aged 2 to 16 years can experience a diverse range of ‘grown-up’ professions through interactive activities, experiential learning and role-playing. Since its inception, the brand’s priority has been, and still is the safety and security of its visitors alongside its staff. Extensive hygiene and safety measures have been implemented according to the Government guidelines so that children can safely enjoy a day of fun and learning with their families and friends at the park.
Some of these safety protocols include fully vaccinated staff, deep cleaning, mandatory use of masks, social distancing in queuing and common areas, reduced capacity, contactless payment methods, as well as daily employee wellness checks. The park is also temperature controlled with high-quality air monitoring and filtration systems. Apart from the daily sanitization of the facility, the RFID bracelets that help track and locate each child inside KidZania’s mini-city are also sanitized regularly. Amidst these safety and hygiene rules firmly in place, KidZania has been getting a very positive response, with both its Delhi NCR and Mumbai parks bouncing back to the pre-COVID 2019 walk-in visitation.
Speaking about the reopening, Tarandeep Singh Sekhon – Marketing Director – KidZania India said, “We are immensely eager to welcome back families after a weary year of staying in during the COVID-19 crisis. By reopening and navigating our way around this ‘new normal,’ KidZania is finally giving families a much needed real-world space to engage in interactive activities that are not just virtual. Not only that but with numerous festivities approaching, KidZania becomes the perfect destination that provides families and friends with a wholesomely entertaining space to get together, bond and have fun at last.”
Before reopening its gates to the public, KidZania India conducted a survey, asking why the park should open up where a majority of reasons were a longing to go on a family outing after an exhausting lockdown of staying inside. In fact, with travel and other movement restrictions gradually being lifted across the country, the phenomenon of ‘revenge outing/travel’ is on the rise – since many vaccinated people are keen on an outing after being confined to their homes for months due to the pandemic and subsequent lockdowns. With this in mind, KidZania – having more than 20 years of experience in running safe and secure theme parks across 28 cities in 22 countries – has adapted to the changing needs of its visitors to keep offering them a remarkably safe and entertaining experience.
With the festive season around the corner, KidZania has adorned itself with sublime Diwali decor as well as organized fun Diwali role-plays for kids such as painting school, art & craft studio, culinary school alongside other exciting activities for children and adults like garland making, lantern making, mandala craft, tambola, flash mobs, musical chairs and much more from 30th October to 7th November – for a ‘Family Diwali KidZania Wali!’
About KidZania India
KidZania is an interactive family entertainment & learning center that empowers, inspires & educates through real-life role-playing activities. KidZania is a unique combination of entertainment and an immersive media platform for brands to connect with Children and Adults, with a strong focus on giving back to society and better the community and environment.
Built like a city, it is complete with paved roads, battery operated vehicles, buildings, a functioning economy & its own currency. By blending reality with entertainment, it provides an authentic and powerful developmental platform where kids can discover, explore and learn about the real world.
The realism of the role-play helps children learn about different careers, work, economy and how to manage money. Each activity experience is designed by Educationalists, Play Experts & Child Physiologists to aid and boost different behavioral skills and values in a child.
KidZania represents industries present in the real world like private services, public services, entertainment, airline, automobile, retail, restaurants, and factories where children can play the role of a Pilot, Surgeon, Detective, Chef, Engineer, TV Producer, Radio Jockey & much more from over 60 role-playing activities.
‘Industry Partners’ augment the role-playing experiences by enriching and creating an authentic, immersive and interactive brand experience, unmatched by any other location-based entertainment property. For Brands, KidZania serves as a sustainable engagement platform where brands get product exposure, brand exposure and immersive experience through branded role-plays.
KidZania is globally present across 28 cities in 22 countries, including multiple locations in the Americas, Europe, Japan, Korea, the Middle East and Asia. KidZania is operational in India at Mumbai since Sep 2013 and Delhi NCR since May 2016.
KidZania, An Award Winning Destination
2014, 2015, 2016, 2017, 2018, 2019, 2020 Trip Advisor Travelers’ Choice Award
2020 “Best Edutainment Program” @ Indian Education Awards
2019 “Brand Excellence Award in Amusement & Theme Parks” @ ABP – Brand Excellence Awards
2018 “Experiential and Brand Experiences” @ Times Network’s National Award for Marketing Excellence
2018 “Experiential Marketing Award for #adidasbyme campaign” @ Global Customer Engagement Forum & Awards 2018
2018 “India’s Best Kids Edutainment Platform of the Year” @ India Education Excellence Awards
2018 “Best Edutainment Platform ” @ World Education Congress
2018 “Best Edutainment Program” @ Indian Education Awards
2018 “Excellence in Edutainment” @ Mid-Day Excellence in Education Awards
2015 “Best Edutainment Brand” @ World Children Expo
2014 “Best Destination for Kids” & “The Best New Concept for Kids” @ World Children Expo