India, November 2021:
Uppal’s new role comprises creation and delivery of bespoke branded experiences and will witness her taking the brand to the next level of growth through ‘new-age’ experiences
KidZania India, one of the most prominent indoor edutainment park chains, has announced the elevation of Prerna Uppal as its Chief Partnership Officer. The new position will see her spearhead Strategic Partnerships to create unique branded experiences in collaboration with brands and organizations. Prerna will be responsible for the end-to-end delivery of each individual experience created within KidZania, including content creation, co-branded marketing, and sponsorship revenue.
Uppal brings with her over 19 years of experience in the hospitality, consumer products, media and entertainment industry. Starting her professional journey with Marriott International Inc. doing Marcomm, Uppal has scaled businesses and evangelized partnerships in an array of roles in sales & marketing. Her prior experience includes a decade spent in media organizations like Viacom18 and Bennett Coleman (Times Group). At Viacom, she transformed the Consumer Products business for MTV, making it the most robust globally across categories – while at Bennett, she was the founding team member of the Brand Extension division reporting directly to the Managing Director. She successfully extended some of the Times Group’s legacy brands – Femina, Miss India, Miss Diva into relevant consumer products categories across the country through unique business models – Licensing, Co-ownership & Joint Venture. Before joining KidZania in May 2018, Prerna also had a short stint at Fork Media Group, where she launched Fork Studio – Fork’s foray into digital branded content.
Prerna Uppal – Chief Partnership Officer – KidZania said, “It is beyond exciting to be a part of an organization that has been a pioneer in experiential marketing since its inception. As KidZania continues on its trailblazing path to educate, entertain and empower kids, I am looking forward to re-building and growing KidZania using new-age, multi-sensory, bespoke experiences with focus on brand engagement to deliver positive messages including sustainability & social goals of our brand partners. With the explosion of new tech, it gives us an opportunity to create hybrid phygital experiences. It’s an exhilarating feeling to see our visitors (kids and adults alike) learn about professions of the future and be relevant with time and age.”
A self-taught oil painting artist and an adventure-seeking solo traveler who has travelled across 42 countries in 5 continents, Prerna is a commerce graduate with a diploma in Applied Communications, PR & Advertising from Welingkars Institute. She also has certifications from XLRI Jamshedpur (Executive General Management) and the University of Arts, London (Luxury Fashion Brand Management).
KidZania is an interactive family entertainment & learning centre that empowers, inspires & educates through real-life role-playing activities. KidZania is a unique combination of entertainment and an immersive media platform for brands to connect with Children and Adults, with a strong focus on giving back to society and better the community and environment.
Built like a city, it is complete with paved roads, battery operated vehicles, buildings, a functioning economy & its own currency. By blending reality with entertainment, it provides an authentic and powerful developmental platform where kids can discover, explore and learn about the real world.
The realism of the role-play helps children learn about different careers, work, economy and how to manage money. Each activity experience is designed by Educationalists, Play Experts & Child Physiologists to aid and boost different behavioural skills and values in a child.
KidZania represents industries present in the real world like private services, public services, entertainment, airline, automobile, retail, restaurants, and factories where children can play the role of a Pilot, Surgeon, Detective, Chef, Engineer, TV Producer, Radio Jockey & much more from over 60 role-playing activities.
‘Industry Partners’ augment the role-playing experiences by enriching and creating an authentic, immersive and interactive brand experience, unmatched by any other location-based entertainment property. For Brands, KidZania serves as a sustainable engagement platform where brands get product exposure, brand exposure and immersive experience through branded role-plays.
KidZania is globally present across 28 cities in 22 countries, including multiple locations in the Americas, Europe, Japan, Korea, the Middle East and Asia. KidZania is operational in India at Mumbai since Sep 2013 and Delhi NCR since May 2016.