Created the opportunity for Indians to express themselves in their preferred local language – for the first time ever
Koo, India’s multi-language micro-blogging app, has crossed 1 Crore (10 million) downloads, registering a massive growth since its launch in March 2020. The platform now has people from all walks of life – including some of the most prominent faces like movie stars, politicians, sportspersons, authors, journalists – sharing updates and connecting daily with their followers, in eight languages.
The brainchild of serial entrepreneurs Aprameya Radhakrishna and Mayank Bidawatka, Koo is now available in 8 languages including Hindi, Kannada, Marathi, Tamil, Telugu, Assamese, Bangla and English. With an India-first approach to building the platform, it has introduced a slew of technological features that enable more Indians to engage in online conversations, empowering them to express themselves freely through the platform. The platform enables a deeper connection within the various language communities by helping find Koo users with similar interests in the same language. Koo is committed to think India-first and release a number of features catering to Indians over the next few months.
A Koo Spokesperson said, “Koo was started with a dream to create a digital platform where millions of Indians could express freely and share their thoughts in their preferred language. Since we launched in March 2020, the response has been heartening. We have achieved 1 crore downloads now. Our growth in the future will be at an even faster pace than what we’ve experienced in the recent past. We are both humbled and excited to pave the way for homegrown digital companies to go global as India aspires to make the ‘Aatmanirbhar Digital India’ dream a reality and unite the country through technology and languages.”
Koo has several prominent people on the platform. Leading actors like Anupam Kher, Tiger Shroff, Kangana Ranaut; prominent Ministers and politicians such as Nitin Gadkari, Kamal Nath, Ashok Gehlot, Yogi Adityanath, Shivraj Singh Chauhan, Supriya Sule, Piyush Goyal, Ashwini Vaishnaw, Ravi Shankar Prasad, Sanjay Singh, Y S Jagan Mohan Reddy, Basavaraj Bommai, H D Kumaraswamy, Bhupinder Singh Hooda and Chandrashekhar Azad to name a few; sportspersons like Mohammed Shami, Wriddhiman Saha, Aakash Chopra, Javagal Srinath, Saina Nehwal, Abhinav Bindra, Ravi Kumar Dahiya, Mary Kom and many others. The Ministry of Electronics and Information Technology (MEITY), Press Information Bureau (PIB), Ministry of Railways, Ministry of Health & Family Welfare, MyGov, Digital India, BSNL, India Post, National Institute of Electronics and Information Technology (NIELIT) now have a presence on Koo. Chief Ministers of 14 Indian states, politicians from various political parties – both regional and national – and media houses are also active on Koo. The platform is now host to a plethora of Government departments and individuals who use it to showcase developments and share updates with people in Indian languages.
The app facilitates active conversations as creators can express themselves and users can follow creators of their choice to create a customised feed. It is a one-of-a-kind, multi-lingual India-first platform. The app has received appreciation from all quarters, having won the Aatmanirbhar App Innovation Challenge in 2020 held by the Indian government. It was also named Google PlayStore’s Best Daily Essential App for 2020 and got a special mention by Prime Minister Narendra Modi in his Mann Ki Baat address.