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Laban Jelly Man launches in a whole new avatar

Laban Jelly Man launches in a whole new avatar

Laban Jelly Man launches in a whole new avatar

~Releases TVC to highlight more fun with more jellies in the pack

~ A new film also showcases the new relatable, fun characters representing the fruit flavours of Laban~

Laban today released a communication film for its new avatar that propositions More Laban, More fun. The film shows a different take on what happens inside the pack when more pieces and more fruit flavor characters join in to make the whole consumption experience more fun.

The film begins with the four animated characters, representing the four fruit flavours of Laban, sitting around bored. When more fruity characters jump into the pack, it injects more entertainment into the scene and eliminates boredom, indicating that Laban now offers more – more jellies, more shareability and more fun in every pack. The overall fun quotient of Laban is high, with attractive colors, enhanced fruit flavour profiles, and a character for each flavor. Now with more pieces in the pack, the fun element has been heightened a notch further.

Sharing their thoughts on the new TVC, Prerna Tiku, GM – Marketing, MTR Foods said, “We launched Laban in India and it gained tremendous popularity owing to its unique human shape and delicious fruit flavors. We have now re-launched the product in a whole new pack with more pieces, more shareability, and more fun! The film has been conceptualized to showcase the Laban universe inside the pack triggered by a child’s imagination and the fun interaction which follows. We are sure the new Laban will be loved by our consumers!

The film will be distributed through various media channels across geographies.

LINK FOR THE FILM: https://shop.mtrfoods.com/pages/laban-jelly-man

AGENCY:

Created By: DentsuMB

Senior Creative Director: Vimalkirti Deshmukh

Associate Creative Director: Mijula J

Group Head Art: Vipin T

Account Management: Gurleen Singh

PRODUCTION:

Production House: Pixemostudios

Producer: Navya Peethambaran

Executive Producer: Vipin Nair

Director: Barath Jayarajan

About MTR Foods Pvt. Ltd.

With a 90-year-old history of serving authentic Indian Food to Indians, MTR Foods stands tall as an Indian heritage brand. A popular household name today, MTR Foods is synonymous with delicious Indian food in an easy-to-use packaged format.

With a diverse portfolio including breakfast, lunch and dinner, snacks and desserts that cover every meal occasion, MTR Foods unifies India tastefully – making the homemaker the ‘hero’. Blending authentic Indian flavours in modern formats, MTR Foods keeps abreast with the evolving tastes of India. Culinary secrets that have been protected and handed down over the generations are evolved into truly authentic recipes from their region of origin and packaged in innovative and convenient formats.

The journey to being India’s premier, processed food company has been marked by a constant focus on innovation and the adoption of new technology. However, every MTR Foods product always embodies the tradition of unmatched taste and quality. The MTR Foods of today is your friend in the kitchen and promises to help you serve the authentic taste of India to your family.

MTR Foods adheres to the most stringent quality standards, from sourcing ingredients to processing and packing. We are ISO 22000 and HACCP certified.

MTR Foods Pvt. Ltd. is a subsidiary of Norwegian conglomerate Orkla (www.orkla.com).  For more information please visit www.MTRfoods.com. Shop MTR Foods’ products on shop.MTR foods.com. Visit www.dishcovery.in for recipes of authentic vegetarian cuisine from across India.

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New Delhi/Updated on: 26 May 2022