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LeadSquared Partners with Godrej Housing Finance

LeadSquared Partners with Godrej Housing Finance
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By: Preety Chaudhary


LeadSquared, a new-age Lending CRM and Marketing Automation platform, today announced its partnership with Godrej Housing Finance (GHF) to help drive sales efficiency.

Launched in 2020, Godrej Housing Finance is the financial arm of Godrej Group. GHF has been focusing on aggressively expanding its digital infrastructure through partnerships in API, verification, sanction, process authentication, business development & customer outreach. It aims to develop serviceability and risk assessment to facilitate end-to-end customer on-boarding and contactless engagements.

Commenting on the partnership, Jyothirlatha B, CTO, Godrej Housing Finance, stated, “The pandemic related restrictions have significantly altered consumer engagements across industries. Customers’ demands & related expectations are constantly evolving presenting a lot of opportunities and challenges. Technological capabilities need to be constantly evolving as well. Our focus has always been to offer a highly personalized borrowing experience. Through this partnership with LeadSquared, we hope to further enhance our customer engagements by understanding and tuning into to our customers and employee’s needs by optimising our digital infrastructure.”

 Keeping with the digital first approach, along with convenience and safety of customers, Godrej Housing Finance has also recently introduced the E-sign or Electronic Signature which is used in lieu of a physical wet signature on Loan Disbursal documents and a line of repayment options under the gambit of “Design you Own EMI”.

Commenting on the partnership, Nilesh Patel, CEO, LeadSquared, stated,We have observed that many lending businesses are realizing the need to digitize rapidly and the potential it holds. Building a suitable tech stack can help you become more customer-centric and capture sales opportunities faster. As a sales transformation tool, LeadSquared helps lenders achieve this and create end-to-end sales efficiency.”

“We are excited to partner with Godrej Housing Finance and hope to support them in their mission to redefine the landscape of the home loan market”, he adds

 LeadSquared has been ranked consistently as one of India’s fastest-growing SaaS organizations. Many premium lending businesses rely on these capabilities to visualize their digital transformation journey.

Digital lending in India is expected to become a $1 trillion market by FY23. Also, between 2021-2026, housing finance in India is anticipated to grow at a compounded annual growth rate of 22%. With India’s narrative of housing for all, the demand for housing finance is set to increase drastically.

About Godrej Housing Finance:

Godrej Housing Finance (GHF) is the financial services arm of the Godrej Group. It aims to build a long term, sustainable, retail financial services business in India, deeply anchored around the Godrej Group’s 124-year legacy of trust and excellence.

With a keen focus on product innovation, a digital first approach, data-driven decision making and strong risk fundamentals, Godrej Housing Finance offers home loans, balance transfer and Loans against Property to customers across Mumbai, NCR, Ahmedabad, Bangalore and Pune.

It follows a fair, fast and transparent process, that enables millions of Indians to purchase their dream homes – with loans that are flexible, affordable and hyper-personalized to their financial capability and convenience.

Godrej Housing Finance is committed to creating a great people organization, built on the fundamentals of inclusivity, diversity and equality for all its employees, partners and stakeholders.

About LeadSquared:

Founded by Nilesh Patel, Prashant Singh, and Sudhakar Gorti in 2011, LeadSquared is a high-velocity sales execution, field force automation, and marketing automation platform used and loved by 1000+ organizations around the globe. It has been helping businesses of all sizes transform their sales processes through intelligent automation, activity tracking, and a simple mobile CRM that manages the complete field sales operations efficiently. Recognized by Deloitte, Frost & Sullivan, Trust Radius, and NASSCOM, among others, LeadSquared boasts a customer base of over 1000 businesses. They cater mainly to Education, Financial Services, Healthcare, Real Estate, Marketplaces, IT Services, and many more.