Flipkart, India’s homegrown e-commerce marketplace, has expanded its hyperlocal service Flipkart Quick to six new cities – Delhi, Gurgaon, Ghaziabad, Noida, Hyderabad and Pune – with an aim to provide consumers safe and seamless access to order daily essentials through quick doorstep delivery. Flipkart plans to introduce this hyperlocal service to other metros and cities in a phased manner this year.
Flipkart Quick was launched in Bangalore in 2020 to widen the accessibility of products and enable quick delivery for consumers who order products from Flipkart hubs in their location. The hyperlocal delivery service offers an assortment of more than 3,000 products in categories such as fresh fruits and vegetables, dairy, meat, grocery, mobiles, electronics and baby care.
Flipkart Quick leverages the company’s investment in Ninjacart and strategic partnerships with other local vendors to build an end-to-end ecosystem that enables customers to get the best quality fruits and vegetables at a great value. Shadowfax, Flipkart’s strategic logistics partner, will play an important role in enabling last-mile deliveries for Flipkart Quick.
Sandeep Karwa, Vice-President, Flipkart, said, “Hyperlocal capabilities are invaluable in enhancing the online shopping experience for consumers and boosting supply chain operations for e-commerce companies. It is important to explore ecosystem partnerships to strengthen such capabilities and accelerate faster, reliable deliveries to customers. Flipkart is a customer-centric organization, and we remain committed to creating solutions that will not only deliver greater value to our customers but also boost local farmers and suppliers apart from providing a fillip to entrepreneurship.”