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Max Life Enters into the Second Year of Its Unique Initiative ‘Protect A Smile’

Max Life Enters into the Second Year of Its Unique Initiative ‘Protect A Smile’

A unique initiative under which Max Life will fund one year’s education of an underprivileged child for every death claim it settles on term insurance plans

Ahmedabad

Max Life Insurance Company Ltd. (“Max Life” / “Company”) has strengthened its commitment towards society by entering into the second year of its unique initiative ‘Protect a Smile’. Under this initiative, Max Life has committed to fund one year of education of an underprivileged child for every death claim it settles for its ‘Term Insurance Plans’ during the current financial year. The initiative is being driven in partnership with ‘All India Citizens’ Alliance for Progress & Development (AICAPD), a national level NGO working towards the upliftment of children of economically and socially underprivileged people.

Over the years, the Company has remained resolute in improving its claims performance which has helped in consistently achieving claims paid ratio of above 98% for the last 3 years*. In FY 2019-20, Max Life achieved an all-time high claims paid ratio of 99.22% in the last 5 years**. ‘Protect a Smile’ initiative serves to help the policyholder make a difference in not just the lives of their loved ones but impact the life of an underprivileged child as well. Since December 2019, Max Life’s ‘Protect a Smile’ initiative has supported the education of 330 underprivileged children. Upon completion, students enrolled at different levels are provided with certifications by AICAPD to further aid their education and employment journey, nurturing a long term positive impact.

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