MediBuddy ropes in Bollywood megastar Amitabh Bachchan as official brand ambassador
~The digital healthcare platform signs brand ambassador with plans to expand its reach~
MediBuddy, India’s largest digital healthcare platform, today announced that it has brought on board legendary actor and megastar Amitabh Bachchan as their official Brand Ambassador. The platform has been a pioneer in the digital healthcare space with a vision to make high-quality healthcare accessible to every Indian family. MediBuddy gives users 24×7 access to specialist doctors online via video call, at-home lab tests, home delivery of medicines, mental health support and other health care services.
Alongside a partner network of over 90,000 doctors, 7000 hospitals, 3000 diagnostic centres and 2500 pharmacies–covering 96% pin-codes in India; MediBuddy has catered to the healthcare needs of over 3 Crore Indians.
With the signing of the veteran actor, MediBuddy further aims to amplify its reach in every nook and corner of the country.
Leveraging the Megastar’s popularity, especially across tier 2 and tier 3 cities, the brand aims to position itself as a household name. Mr. Bachchan will endorse the various services available on the platform, while highlighting the need to prioritize one’s health.
Commenting on the collaboration, Mr. Satish Kannan, Co-founder & CEO, MediBuddy, said, “We are elated to bring Amitabh Bachchan on board as our official brand ambassador. It is an absolute honour to be associated with him, whose name alone carries so much credibility, trust, and respect. Mr. Bachchan to cinema is what MediBuddy aims to be to the Indian Healthcare system. We see this as a step forward in achieving our goal of reaching every Indian and making high quality healthcare easily accessible to everyone.”
MediBuddy has always been at the forefront of India’s healthcare digital acceleration. They recently surpassed the 7lakh vaccination mark and are gearing up to provide vaccination services for children as well, in accordance with government rules and regulations.
During the pandemic, MediBuddy launched several initiatives such as the Hospital Bed Availability Tracker, a 24×7 COVID helpline number, and a Coronavirus Risk Assessment Tool, apart from providing vaccinations, psychology counselling, to help tackle the surge of coronavirus infection and help the country combat the virus.
MediBuddy is led by co-founders Mr. Satish Kannan & Mr. Enbasekar, as CEO & CTO, respectively.
MediBuddy is India’s largest digital healthcare platform. It gives users 24×7 access to high-quality healthcare on their fingertips. MediBuddy helps its users consult specialist doctors, order medicines and book lab tests from the comfort of their homes. It is also a partner to several leading corporate customers in the country and helps their employees access multiple healthcare benefits. MediBuddy users have access to online doctor consultations, wellness, preventive care services, fitness and hospitalization offered by its pan-India network of healthcare providers. Accessible both as an online portal as well as a mobile app, MediBuddy gives its users unparalleled, real-time access to all their health benefits anytime and from anywhere.
With diverse offerings for all stakeholders of the healthcare industry through a ‘phygital’ approach, MediBuddy makes discovering, accessing, utilising, and monitoring healthcare seamless, real-time, and virtually paperless, encapsulating user experience right from discovery to service delivery.
With a partner network of over 90,000 doctors, 7000 hospitals, 3000 diagnostic centres and 2500 pharmacies covering 23,000 pin-codes in India, and a 1200-member team located across 22 Indian cities, MediBuddy has catered to the healthcare needs of 3Cr Indians & attends to the needs of over 35,000 Indians daily across the length and breadth of the country. The app connects patients to experienced and verified doctors for online consultations across 21 specialties such as Cardiology, Neurology, Dermatology, Paediatrics, Gynaecology, Psychiatry, Orthopedics, General Medicine & more, instantly via chat, video, or voice call.
MediBuddy users can also order medicines and book a lab test through the platform from the comfort of their homes. One can save up to 60% through the app when consulting with leading doctors on the platform. The doctors on the app provide consultations in 16 Indian languages.
To establish market leadership and to strengthen its services, DocsApp (India’s largest online doctor consultation space) merged with MediBuddy.
The venture has so far raised over $50 million from India Life Sciences Fund III, LLC, Bessemer Venture Partners, Rebright Partners, TechMatrix Corporation, DeNA networks, Milliways Fund LLC, Mitsui Sumitomo (MSIVC), TEAMFund LP, JAFCO Asia Fund, FinSight Ventures, ALES Global Japan, Beyond Next Ventures, Makita corporation and Facebook’s angel investors, Anand Rajaraman and Venky Harinarayan.
MediBuddy’s pioneering work has been widely recognised by many leading entities:
- MediBuddy – Best Brand 2020 in Healthcare by ET Edge
- MediBuddy – Best Health & Wellness Solution by ET- Intelligent Health & Tech Awards 2020
- MediBuddy also bagged Marketing Campaign of the Year – #AapkaHealthBuddy & Award for Best Marketing Excellence in Health & Wellness Sector at National Awards for Marketing Excellence
- The “Industry Achievement Award 2019” by Hurun Report.
- The online digital platform also bagged 3 coveted awards- Best Healthcare Entrepreneur of the Year, Best Marketing Campaign, Best healthcare start-up of the year at Healthcare Leadership Awards presented by ABP News in the year 2019
- Best healthcare startup company of the year, Best use of social media & Digital marketing in Healthcare, Best Marketing Campaign – #BaatTohKaro (DocsApp) & Best Healthcare Entrepreneur of the year- Satish Kannan at National Healthcare Leadership Congress Awards presented by Zee Business in the year 2019.
- The ‘App of the Year 2017’ in the medical category by Amazon in association with Facebook.
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Preety Chaudhary/Bengaluru/Updated on: February 8th 2022