Conceptualized by Studio Simple, the film Hum Rukna Nahi Jaante breathes life into Microsoft’s mission of ’empowering every person and every organization on the planet to achieve more.’
Microsoft India today released its first ever holiday ad film, Hum Rukna Nahi Jaante, celebrating the resilience of the human spirit. The film is a fitting adieu to 2020, putting a spotlight on how people across the country have shown everyday resilience in meeting the challenges that this year has brought, and how technology has played a role in enabling diverse experiences. The film is part of Microsoft India’s BuildingResilience campaign, launched in September this year to share inspirational stories of transformation across industries, organizations and individuals, driving a conversation around what it takes to thrive in this environment.
The film blends five heartwarming everyday scenarios, focusing on how Microsoft’s technology empowers people to do more everyday. Whether it is helping a young sports aspirant continue with coaching remotely or supporting an elderly person to make online payments in a trusted and secure way, to enabling entrepreneurs to keep their businesses moving in a remote world and supporting people with disabilities to fully participate in society, technology enables inclusion for all. The film has been released exclusively on social media platforms and is powered for accessibility with subtitles and audio descriptions.