Mitron TV, India’s leading short-format video app has been at the forefront with several initiatives in a bid to help its creators showcase their talent through different avenues. The homegrown short video app has announced the launch of new initiatives for the creators who have immense potential and the viewers who are inspired by these creators every day. Mitron TV has introduced two prime initiatives which are ‘The 7 PM Show’ and ‘In-App Quiz’. While the ‘7 PM Show’ majorly focuses on giving a platform to the upcoming creators who wish to present their talent to the Indian audience whereas In-App Quizzes are developed for consumers to participate and win rewards.
‘The 7PM Show’ is a live session on the Mitron TV App where any creator can interact with their fanbase. Users can interact with and learn about their favourite creators by playing interactive games like The Rapid-Fire Round, The Mehmaan Nawazi Round, The Kalakari Round, and The Public Sab Janti Hai, among others.
Commenting on the new engagement program, Shivank Agarwal, Co-founder and CEO, Mitron TV, said, “At a time when people are at home, the social media universe has witnessed massive growth in the number of creators and users that have shown active contribution on many social media platforms. As a short format video platform, we strive to provide a platform that is both entertaining and informative. We believe that it is important to unwind in these difficult times, which is why we have launched interactive games that are both engaging and rewarding for the audience.”