Diwali is a festival of lights, love and joy – it’s all about lighting up the lives of people. With this thought in mind, Muscle & Strength India, one of the country’s leading retailers of fitness supplements & nutritional products celebrated Diwali with underprivileged people. The company has also launched a digital campaign #Spreading Happiness, built on a message of the importance of kindness and spreading joy in others’ lives. Muscle & Strength India is making this year’s Diwali special by gifting food, sweets, gifts and Diwali hampers to the needy and poor people across multiple cities so that they could also enjoy this festival.
Sharing his thoughts, Praveen Chirania, Founder, Muscle and Strength India said: “It is the time to think about all the people who might need our help to have a prosperous Diwali. We hope that people come forward and give the underprivileged hope and respite from their lives and motivate them to look forward to a better tomorrow. Let us all spread a message of love and togetherness, and inspire others to do the same. The festival of lights should not only be limited to burst crackers but the brightness should be showered on everyone. Let’s be the reason for someone else’s happiness.”
“This is the time to be the harbinger of hope and be there for someone whose reasons to celebrate Diwali may have been wiped away due to the Covid-19 pandemic. Through the campaign #Spreading Happiness, we would like to spread the message that together we can all make a big difference to the people who need our help most. It’s also time we think and support the local vendors and small-time artisans who are working on Diwali products to earn a ‘happy’ Diwali for themselves.” said Sangita Bora, Co Owner at Muscle and Strength India.
Let us all embrace the new normal while keeping the spirit of Diwali festivities and togetherness alive by creating meaningful moments and memories. After all, that’s what festivals are all about.