- To encourage people to take the most important trip during the pandemic i.e. a trip to the vaccination center, travel company releases ‘Make the Trip’ campaign film.
As travel picks up, MakeMyTrip is rolling out a new functionality on its mobile app to allow customers to book their vaccination slot through it app, download and link the vaccination certificate to their profile and avail special travel offers and value adds on travel bookings made through the platform. The initiative is a step towards supporting vaccination drive while making travel hassle-free, seamless and more rewarding for vaccinated travellers.
As part of CoWIN integration, MakeMyTrip users will now have access to all relevant travel documents anytime and anywhere. The new functionality further allows customers to view the linked certificate offline and also schedule reminders for their second vaccination slot. The option to book slots on CoWIN and to download the certificate for both, online and offline viewing will go-live on the homepage of the MakeMyTrip app in the week commencing 28th June, 2021. The downloaded certificate will be visible within the ‘My Profile’ section under the ‘Saved Vaccination Certificates’ option. Vaccinated travellers will also be able to avail special offers while booking travel on the platform.
Speaking about the API integration with the CoWIN portal, Vipul Prakash, Chief Operating Officer, MakeMyTrip shares “As travel opens up and the vaccination certificate gains more currency, the functionality will allow travellers to have quick access to the document at all times.”
As the vaccination process accelerates across states, a trip to the vaccination center has become one of the first and the most important trip that each and every individual needs to take in the fight against the pandemic. Voicing the need of the hour, MakeMyTrip today also released a digital film titled ‘Make the Trip’ – with an encouraging message from children to elders on the need to get vaccinated for the safety of all.
Sharing thoughts on the ‘Make the Trip’ campaign, Sunil Suresh, Group Chief Marketing Officer, MakeMyTrip shares “The most important trip all of us need to take this year is to the vaccination center. The digital film is a plea from children to the ones eligible to take a vaccination shot at the first available slot to protect them and everyone around them – a trip that will help everyone to bring back safe and pleasant days soon. We can all do our bit by encouraging people around us to take a shot and with this film, we hope to make sharing this message even easier.”