Pepsi®’s new summer campaign promises double the swag, SALMAN KHAN in a double role
~ Pepsi uses hi-tech DeepFake technology to recreate an iconic Bollywood character for the first time in India ~
~ Brings back superstar Salman Khan’s most loved character Prem in a new engaging campaign ~
Link to the TVC – https://www.instagram.com/p/CaytkZOq5FF/
Ringing in the summers with one of the most anticipated campaigns of the year, beverage brand Pepsi® today unveiled its latest campaign featuring brand ambassador Salman Khan. Bringing back the magic of innovative storytelling, the latest TVC showcases Salman Khan in a dual role and makes Pepsi® the first-ever brand in India to use ultra-hi-tech Deepfake technology to recreate an iconic Bollywood character. Taking the swag quotient several notches up, the film features Prem – one of the most loved characters from the 90’s, coming face to face with the modern-day Salman Khan.
Bringing back the nostalgia of the 90’s, the film opens in a bungalow where Prem bumps into Salman from the future. ‘Swagat nahi karoge hamara?’ asks Salman leaving Prem curious for more. Thrilled to see his hunky future SWAG avatar, Prem engages Salman in a series of questions to know more about his future self. Future me bhi meri body? Same. Fans ka pyaar? Same. Aur Shadi? Hogyi Tumhari sab girlfriends ki – this fun banter between Salman and Prem is sure to leave fans completely entertained. The TVC cheekily concludes to reinstate that while all else may remain same in the future, Pepsi® has more fizz and more refreshment this summer.
Speaking on the launch, Saumya Rathor, Category Lead, Cola, PepsiCo India, said “As a culture-curator, Pepsi has constantly endeavored to bring entertaining campaigns for its consumers through innovative storytelling. With Bollywood being a key consumer passion point in India, this new campaign takes the SWAG narrative several notches higher by featuring not one but two Salman Khans. For the first time in Indian advertising, we have leveraged hi-tech deep fake technology to recreate one of the most iconic characters of Indian cinema. We are confident that this campaign will resonate strongly with our consumers, given the entertainment quotient in this film.”
Pepsi® brand ambassador and Bollywood superstar, Salman Khan, said, “My fans have showered love to all my characters over my career, however Prem has held a special place in their hearts as well as mine. It brings me great joy to bring back Prem as a blast from the past with Pepsi for my fans for this new campaign. The storytelling, the nostalgia, the double trouble – shooting for the More Refreshing Pepsi film has been a great experience and I am very excited for my fans across the country to see it.”
Sharing his views on the campaign, Ayappa KM, Director of the film said, “For the first time in Indian advertising, Pepsi has used hi-tech DeepFake technology to resurrect Salman from the 90’s. While it’s a throwback to the past, the tech is a peek into the possibilities of the future. We have no doubts it’ll create quite a stir.”
“We felt an instant rush when the brief landed on the table – to create a big summer campaign for one of the most legendary brands on the planet, featuring the biggest superstar in the country. Cliched as it may sound, we wanted to break category codes and push all the P’s of marketing to its absolute limit. It was a delight working with those who backed us to the hilt with this idea.” Devaiah Bopanna, Writer of the film, further commented.
The new Pepsi® TVC will be amplified via robust 360-degree campaign spanning TV, digital, outdoor, and social media. Pepsi® is available in single serve and multi serve packs across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 63 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi®, Lay’s®, Kurkure®, Tropicana® 100%, Gatorade® and Quaker®.
PepsiCo’s growth in India has been guided by our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com
For further information contact:
Shivalika Chadha Malik
*Pepsi’s “More Refreshing” claim is substantiated by independent research conducted by Nielsen which establishes that Pepsi® is now even
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New Delhi/Updated on: 07 March 2022