The excitement around the 2021 IPL is at fever pitch and cricket-crazy fans and fantasy players are having a field day. It’s the perfect time for India’s leading fantasy gaming platform, PlayerzPot, to launch their new groovy-as-hell anthem – which is just what they’ve done. Khela Kya, a killer, vibrant hip hop number is PlayerzPot’s dedication to the fun and excitement of fantasy team building that unites all fans during the IPL.
The anthem is performed by India’s hottest new rapper, KaamBhaari (real name, Kunal Pandagale) and features him in the video alongside Bhuvneshwar Kumar and Smriti Mandhana in never-seen-before glam avatars.
The anthem paints a bright and fun picture of the world of PlayerzPot, aka India ka Naya Maidan, where people of all skills and gaming preferences unite and have a blast. With the edgy and ultra-cool voice of KaamBhaari, of Gully Boy fame, behind it the anthem is picking up fans everywhere it goes. The anthem pumps up fans for the upcoming cricket carnival and asks them one simple question – have they made their team on PlayerzPot yet? Or rather, PlayerzPot pe khelakya?
The anthem and its digital video commercial will be rolled out across Disney+ Hotstar and all PlayerzPot touch points and digital platforms. It has been conceptualized by Interactive Avenues and created by Prime Focus India. The exciting energy and peppy tune of the new song, makes it the perfect contender to be the sports anthem for the ongoing IPL season.
“PlayerzPot pe khelakya? is a catchy tagline and one which shall be used a lot in regular conversations in the days to come. We are confident that this slogan will find its place amongst the target audience, especially during the IPL fever. The idea of the rap anthem is to match the brand’s energy with KaamBhaari’s unique touch” says Sunil Yadav, CEO,PlayerzPot