The importance of the women in this world is like the heart for the human body. The heart which beats, makes blood flow in the whole body which keeps the body alive without heart the human body is useless same way the women is the heart of the whole living being cycle without her world will come to an end.
Royal Enfield follow its signature quote “Made like a Gun,Goes like a Bullet” and On special occasion of “International Women’s Day” Royal Enfield had organized an All Women Bike Ride in Ahmedabad. The riders were all women’s and they all were riding Royal Enfield Bikes. There was three special attractions of the ride Beti Bachhao, Beti Padhao,Beat Plastic Pollution and Women Empowerment.
The ride started in the morning at 8 a.m. from Karnavati Bikes near YMCA Club on S.G.Highway and the final destination was 60 kms away Thol Lake. There were 17 Women riders who were participated in the ride and female rider participated with her little daughter who was two years old.Before starting the ride the marshals had given the briefing about the ride and the applicable rules which has to be followed by the riders. The Covid-19 guidelines were also strictly followed by the riders during the ride.
After the briefing the energy drink was offered by the International Energy Drink Brand Red Bull to all the participant riders. The motive of the ride was to make aware people about the strength of the of the women as they are not less than anyone. The same was visible during the ride.
To experience the real motives of the plastic free ride means the use of plastic was less like the participants were given strict instruction to bring water bottles which can be reuse and whatever eatable products like wafers, biscuits, etc the plastic bags were put in the dustbins by the riders. Strong message of “Beti Bhahao,Beti Padhao” also spread among the villages which were on route during the ride and was to make awareness about Women Empowerment by clicking pictures in the passing road where there were village areas and the giving messages through the banners.
There was one 13 years young rider was also center of attraction this ride. She had also joined the ride by following all the rules though she was a pillion because as per rule she couldn’t got the Driving Licenses. But she was motivated by her father to be the part of the ride by which she can also become independent and explore the world by taking small steps.
She was unknown to the rider with whom she was riding but she had no hesitation to be in the new and unknown group. She had great time with the group.
The motive of the ride was successful as they had conveyed all the three messages beautifully to the people.
TCP Reporter: Poornima Nair