The long- term license agreement with S. P. Retail Brands Ltd will focus on comfortable, sustainable, and fashionable HEAD apparel and footwear
S. P. Retail Brands Ltd. is proud to announce the signing of a license agreement with HEAD Sport Gmbh. The multi-year license for footwear and apparel covers sports/fitness, lifestyle, casuals, yoga wear, casual and performance shoes for men, women, and kids. The agreement allows S. P. Retail Brands Ltd. to manufacture, advertise, promote, sell, and distribute HEAD branded products in India. The partnership was facilitated by LicenseWorks, a leading brand licensing agency in India.
With the rapid rise of globalization over the past decades and the advent of digital media, the spread of fashion across global cultures have picked up tremendous pace. As gyms remain closed due to Covid-19, consumers are resorting to home workouts and following the trend, by turning to online videos and fitness sessions from apps. As there has been heightened awareness about health and fitness in the wake of the Covid-19 crisis, this has fuelled the demand and increase in trend for workout apparel, athleisure, footwear, and accessories. The rising popularity of virtual fitness workouts with professional instructors and coaches is another reason behind the increase in online sales of fitness products and brands, such as apparel and shoes.