SBI General contributes towards rainwater harvesting to make agriculture & drinking water more accessible in two prominent villages of Latur
Project aims to strengthen rural infrastructure by creating water wealth villages. The interventions will broaden access to water for drinking and irrigation, benefitting 3500 people in the region
SBI General, one of India’s leading General Insurance Company has extended support to the two villages of Latur for creating water wealth villages and pilot an integrated watershed management project. For this project, SBI General is associated with Dilasa, a Civil Society Organization committed to working towards rural development. The initiative will support people in the Malumbra & Malkonji villages in Ausa block of Latur district in Maharashtra, impacting over 3500 beneficiaries.
Recognizing that access to water for irrigation, as well as drinking water was a key challenge faced in the region, SBI General Insurance alongside Dilasa Janvikas Pratishthan conceptualized the watershed management project. The project aimed to increase the ground water table, thereby, now it enables access to water. The water shed management project comprises of activities that will aid in desiltation of percolation water bodies.
SBI General follows a well-defined CSR strategy as guiding principle to contribute towards uplifting the livelihood of marginalized segments through different focus areas and projects. And this project is also well aligned to SBI General’s CSR philosophy, as this project will ensure better livelihood for farmers in Latur.
Anand Pejawar, Deputy Managing Director, SBI General Insurance said, “India receives ample rainfall, however, there still are many states and regions that suffer from shortage of water not just for safe drinking water but also for irrigation. With this insight, SBI General has taken a step towards making agricultural and drinking water more accessible, thereby contributing towards better livelihoods and social development of these regions. We are optimistic that the endeavor will help in serving the needs of these localities through efficient water management.”
As a responsible corporate, SBI General is committed to making a positive impact on society as a whole and will continue to contribute for various such projects.
About SBI General Insurance Company Limited:
SBI General is one of the fastest growing private general insurance companies, with the strong parentage of SBI, we, at SBI General Insurance, are committed to carry forward the legacy of trust and security; and have a vision is to become the most trusted general insurer for a transforming India.
Ever since our establishment in 2009, from 17 branches in 2011, we have expanded our presence to over 137 branches pan-India. Till date, we have served around 8.7 crore customers.
We follow a robust multi-distribution model encompassing Bancassurance, Agency, Broking and Retail Direct Channels. On the distribution network front, we have strong distribution partners adding up our reach to every nook and corner of India, with SBI’s over 22000 branch network, Agents, other financial, OEM and digital partners.
We currently serve three key customer segments viz. – Retail Segment (catering to Individual & Families), Corporate Segment (catering mid to large size companies) and SME Segment; and are future-ready to serve the growing needs of Indians with new age-processes and services at affordable prices.
SBI General Insurance closed the financial year 2020-21 with a Gross Written Premium (GWP) of Rs. 8312 crore with a growth of 22% and net profit of the Company grew by 32%. The company has shown steady growth for the past 4 years, while maintaining positive track record of underwriting.
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New Delhi/Updated on: 10 March 2022