Preety Chaudhary/Mumbai/Updated on: January 5th ,2022
SBI General Insurance launches #BahaneChhodoTaxBachao; a quirky Vox Pop campaign on Save Tax with Health Insurance
~ An awareness initiative to educate audience about saving tax under Health Insurance~
SBI General, one of India’s leading General Insurance company announced the launch of its awareness campaign “#BahaneChhodoTaxBachao”. The campaign aims to increase the awareness of how buying a health insurance can help people save tax which is crucial and seasonal in the last quarter of the financial year for all Indians. The campaign will also underline the other benefits of opting for health insurance.
In the quirky Vox Pop format, the anchor Rudraksh Singh aka Rudy is seen travelling across major cities like Mumbai, Bangalore, Delhi and Kolkata and asks the lamest excuse that people have to offer for not buying/opting for health insurance. The idea here is to find out ‘India ka lamest excuse’ for not opting for a health insurance.
The pandemic has caused a significant increase in insurance awareness and adoption. However, India still has vast scope for penetration of Health Insurance. It is a priority rather than a choice of option since it not just prevents a medical emergency from turning into a financial crisis but also comes with the double benefit of saving tax under section 80D.
Commenting on the campaign, Shefali Khalsa, Head – Brand and Corporate Communications, SBI General Insurance, said, “At SBI General, we are cognizant of the fact that while there is an increase in the awareness level for health insurance, but a major part of the population is still underinsured. Additionally, there is a lack of awareness that health insurance can also help save tax under section 80 D of Income Tax laws of India. This was the core brief for the new #SaveTax Campaign launched by SBI General riding on #BahaneChhodoTaxBachao.”
“We have tried relatable approaches in the past like communicating through rap songs that appeal to the youth as well. This year we wanted to address the excuses people make and still be relatable. The campaign has a humorous tone to bring out the barriers people have for not buying or procrastinating to buy health insurance.”, she added
Watch the YouTube video here:
Link to videos of the Vox Pop:
About SBI General Insurance Company Limited:
SBI General is one of the fastest growing private general insurance companies, with the strong parentage of SBI, we, at SBI General Insurance, are committed to carry forward the legacy of trust and security; and have a vision is to become the most trusted general insurer for a transforming India.
Ever since our establishment in 2009, from 17 branches in 2011, we have expanded our presence to over 137 branches pan-India. Till date, we have served around 8.7 crore customers.
We follow a robust multi-distribution model encompassing Bancassurance, Agency, Broking and Retail Direct Channels. On the distribution network front, we have strong distribution partners adding up our reach to every nook and corner of India, with SBI’s over 22000 branch network, Agents, other financial, OEM and digital partners.
We currently serve three key customer segments viz. – Retail Segment (catering to Individual & Families), Corporate Segment (catering mid to large size companies) and SME Segment; and are future-ready to serve the growing needs of Indians with new age-processes and services at affordable prices.
SBI General Insurance closed the financial year 2020-21 with a Gross Written Premium (GWP) of Rs. 8312 crore with a growth of 22% and net profit of the Company grew by 32%. The company has shown steady growth for the past 4 years, while maintaining positive track record of underwriting.