SBI General, one of India’s leading General Insurance companies launched an insurance awareness drive in Namsai, Arunachal Pradesh to ensure better insurance literacy amongst the locals. The launch event was addressed by Shri PC Kandpal, MD & CEO, (virtually); hri RK Sharma, Deputy Commissioner, Namsai District and Smt. Shefali Khalsa, Head – Brand & Corporate Communications, SBI General Insurance.
SBI General has been a lead insurer to take up the campaign to drive insurance awareness in selected and suggested regions by IRDAI. According to http://Namasai.nic.in, Namsai in Arunachal Pradesh is second least populated region with a population of 95950 and 54.24% literacy. Recognizing that understanding of financial planning and insurance could be boosted in the region, It aims to drive awareness and strengthen insurance penetration in Namsai through initiatives across various local touchpoints. The year-long awareness campaign has been designed with a four-pronged approach. The campaign that has been kickstarted with an inaugural session will be followed by various activities including nukkad natak, school contact programs, engagement programs in mandis/ panchayats, and many other activities.
PC Kandpal, MD & CEO, said, “SBI General is glad to take up the drive to spread insurance awareness in Namsai, the 18th district of Arunachal Pradesh. We started this insurance awareness drive from Ri-bhoi, Meghalaya, and with the success of the activities, we are happy to host the launch event and kick-start the similar activities in Namsai. Our goal is to ensure that every household in the region is educated about the benefits of ‘insurance’ and understands the need to build a secure future. SBI General Insurance will remain committed towards nation building and support insurance penetration through such initiatives.”
The Insurance Awareness launch event at Namsai was attended by Namsai dignitaries and local communities.
About SBI General Insurance Company Limited:
SBI General is one of the fastest growing private general insurance companies, with the strong parentage of SBI, we, at SBI General Insurance, are committed to carry forward the legacy of trust and security; and have a vision is to become the most trusted general insurer for a transforming India.
Ever since our establishment in 2009, from 17 branches in 2011, we have expanded our presence to over 137 branches pan-India. Till date, we have served around 8.7 crore customers.
We follow a robust multi-distribution model encompassing Bancassurance, Agency, Broking and Retail Direct Channels. On the distribution network front, we have strong distribution partners adding up our reach to every nook and corner of India, with SBI’s over 22000 branch network, Agents, other financial, OEM and digital partners.
We currently serve three key customer segments viz. – Retail Segment (catering to Individual & Families), Corporate Segment (catering mid to large size companies) and SME Segment; and are future-ready to serve the growing needs of Indians with new age-processes and services at affordable prices.
SBI General Insurance closed the financial year 2020-21 with a Gross Written Premium (GWP) of Rs. 8312 crore with a growth of 22% and net profit of the Company grew by 32%. The company has shown steady growth for the past 4 years, while maintaining positive track record of underwriting.
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Arunachal Pradesh/Updated on: February 21st 2022