Celebrity fashion and style guru Shubh Malhotra will be the Style Director – India for the prestigious London Fashion Week (LFW) to be held from September 16 to 20, 2022, as a digital-physical hybrid, styling both womenswear and menswear brands.
Presented by Clearpay, the LFW enables collaboration and brings together fashion, culture and technology. “Fashion represents constant change while style is an emotion. The combination creates a unique identity of yourself,” says Shubh Malhotra.
It’s a dream for every designer and stylist to be a part of the big four Fashion Weeks (the other three being in New York, Milan and Paris) and Shubh looks forward to the London Fashion Week “as part of a fashionable and meaningful journey of life.”
For the record, Shubh Malhotra is an acclaimed celebrity fashion and lifestyle designer, influencer, image consultant and brand mentor, a national and international pageant and fashion show director, a personality groomer, motivational speaker, a world peace leader, special educator (for the cause of autism in USA), and a filmmaker all rolled into one.
But Shubh’s accomplishments do not end there! She is also the founder-CEO of ChaiKoffee Entertainment, a director-producer of music videos and a screenplay writer for Hindi, Punjabi and Telugu films. She is the founder-CEO of Being Handloom Fashion (BHF).
BHF is a global fashion arena that has been devised and created with an aim to symbolize the Indian textile industry heritage, making handloom and khadi a fashionable movement and curating a new wave in sustainable fashion and social responsibility.
Last but not the least, Shubh Malhotra is a philanthropist and the founder of Shubh Astha Foundation. The foundation promotes women empowerment with a mission to contribute towards transforming lives and communities through upliftment of the society. It focuses on social welfare reforms and projects related to health, autism awareness, education, Go Green campaigns and skill development, in the process, assisting reliance to lead a better life.
For her progressive work, Shubh has received numerous national and international awards. She has been honoured with the Rashtriya Ratna Fashion and Style Icon Award 2022 from His excellency Governor Of Kerala, Hon. Arif Mohd Khan and RSS leader Hon. Indresh Kumar. She has also received the Fashion Icon Award by Ashtalakshmi Awards, the Dadasaheb Phalke Icon Award and the Women of Substance Award from Star of the Nation Indus International Awards.
She has been the Maharashtra Women’s Wing Cell President for the Sanyukt Vyapar Mandal. Shubh has also been felicitated as the Youth Women Icon of India by Jai Ho Foundation and has been an ambassador for the Navi Mumbai Fashion Week as well as for LIFT Academy focusing on empowering women. All this and more makes Shubh Malhotra a truly multi-faceted personality.