Joint venture between Sony Music Entertainment and Sony Pictures Entertainment will offer actors, musicians, sportspersons, gamers & content creators in India opportunities for co-ventures, metaverse solutions, brand partnerships and management Former CEO of Fox Star Studios India, Vijay Singh, named new CEO
Sony Music Entertainment and Sony Pictures Entertainment announced today the creation of ‘Sony Entertainment Talent Ventures India’ (SETVI), a new entertainment company focused on creating ventures for media talent in India.
In the first official cross-corporation joint venture for Sony Group in India, SETVI combines the expertise and global reach of both companies, leveraging the vast pool of commercial talent and star-power in India to build investment opportunities, partnerships, metaverse solutions and more for talent. India is on track to become the third largest consumer market by 2030 and sustains one of the largest local-language content creation ecosystems in the world.
Sony Group has immense depth and reach across diverse sectors. Sony Music Entertainment is India’s leading record company, with a significant presence spanning Bollywood, Tamil OST, and multiple genres including national and regional pop. Sony Pictures Entertainment includes Sony Pictures Networks, a broadcast division with over 700 million viewers from 170 million households in 8,000 cities across India; Sony Pictures International Productions, a film production studio; and Sony LIV, a growing digital streaming and OTT business.
Talent represented by SETVI will also benefit from potential partnerships and global opportunities across the wider Sony Group, such as Sony PlayStation and Sony Electronics.
“SETVI will leverage our expertise, deep local relationships and global reach to give talent the potential to scale, become household brands and fully realize their creative and commercial potential,” added Shridhar Subramaniam, President of Corporate Strategy and Market Development in Asia and Middle East, Sony Music Entertainment. “The digital revolution and India’s unique start-up culture bring huge opportunities and SETVI’s role will be to partner with talent to build and serve their fans in exciting new ways.”
“Sony Group’s ecosystem in India offers far-reaching and unique opportunities for talent to build their brands in an authentic way,” said Sanford Panitch, President, Sony Pictures Motion Picture Group.
Shridhar Subramaniam, Sanford Panitch, and N.P. Singh (Managing Director and Chief Executive Officer, Sony Pictures Networks India) comprise SETVI’s board of directors, and Vijay Singh will lead the new company as CEO.
Vijay Singh appointed CEO of SETVI Singh joins having been CEO at Fox Star Studios for over a decade from 2010 to 2020. Prior to this, Singh was Managing Director of Developing Markets at the Tetley Group in London, and also brings music industry experience to the role, having previously led Sony Music Entertainment India as Managing Director from 1996 to 2002.
“Our ambition is to work as advisors to talent to build their wealth and legacy and unlock the best monetization opportunities for them in India and the world.” said Vijay Singh. “It’s exciting to be spearheading this new venture and I look forward to working with talent to fulfil their ambitions in the coming years.”
About Sony Music Entertainment
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies. Learn more about our artists, creators, and labels here.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. For additional information, visit
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Preety Chaudhary/Mumbai/Updated on: February 8th 2022