An innovative turn to showcase importance of saving energy in a fun and quirky manner
Giving a refreshing take to energy saving, beverage brand Sting® has given an innovative turn to its ‘Energy Bole Toh Sting’ marketing campaign thereby encouraging general public to follow a sustainable lifestyle and save energy.
Sting’s new TVC was launched showcasing the woman protagonist giving a certain number out to the boy who helped her. With over 20000 calls being received on the same number in just 24 hours, Sting® took this opportunity to create awareness and spread a social message. When the number +91 8401900900 is called upon, callers are welcomed with a special message with a special message highlighting different aspects of their daily life wherein they can save energy, such as taking the stairs instead of elevators, switching off extra fans, or even turning off the TV from source when not watching. Each of the messages concludes with the call to action of ‘Energy Waste Nahi, Taste Karo’, urging them to be mindful about energy saving and at the same time, encouraging trials of the refreshing drink.
Speaking about the social message, Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India said, “ We received an overwhelming response on the phone number showcased in our TVC and that’s when we saw an opportunity to drive awareness towards the cause of saving energy in a fun and unconventional manner. We are confident that the special message with this campaign will resonate with our consumers and they will not waste energy but taste it.”