By: Preety Chaudhary
Tablez, a leading Abu Dhabi-based retail and F&B group with a significant presence in India, partners with Vishal Malhotra, an Indian film and television actor. As a brand advocate, he will represent the retail chain ‘House of Toys’ and help the brand promote the relevance of ‘PLAY’ to nurture our future generation. Designed to fulfil the needs of the kids and pre-teens, House of toys will offer an extensive collection of products including fashion, baby care, nursery, toys, sports accessories, stationery, music & instruments, smart gadgets and an amusing in-store experience.
As part of this partnership, Vishal will lead the brand’s new campaign across digital, radio and print. Through this strategic association, Vishal’s alliance attempts to empower the company’s mission by establishing the brand as a one-stop shop for all children and pre-teens as well as a global kids’ superstore in India. He has an immense fan base in India and in his previous collaborations with kids TV channels and programmes, has been instrumental in driving engaging and inspiring initiatives for the kids and pre-teens. His valuable past engagement with the kids would add great strength to House of Toys’ commitment to the Indian market.
Commenting on the partnership, Vishal Malhotra said, “Mother and child care industry has always been an important aspect of future generations’ growth and development. Years of technological interventions have enabled toys to impart and boost cognitive as well as educational abilities in a child. It is a great privilege to partner with ‘House of Toys’ which resonates with the modern-day complex requirements of kids and pre-teens. The retail chain with its exhaustive offerings would serve as a global kid’s super-store”.
Speaking on the association Adeeb Ahamed, MD of Tablez, said, “We are happy to onboard Vishal Malhotra as a brand advocate for our retail chain ‘House of Toys’. He began his career at a young age and has a strong bond with the younger generation. We believe his experience will be an added advantage for strengthening our presence across the Indian markets. Our endeavour is to emerge as a market leader with global standards enhancing experience-driven conversions in the kids, preteen and baby care category”.
Tablez, a leading Abu Dhabi-based retail and F&B group is the master franchisee of brands like Desigual, Build-A-Bear, GO Sport, YOYOSO, Cold Stone Creamery, and Galito’s. In addition, the company has also successfully developed its home-grown brand Bloomsbury’s and aims to replicate its success across the toy industry as well. Tablez currently operates 76 brand stores in India and plans to expand the number to 250 over the next five years.